Posner & Petersen Essay Example for Free

Posner Petersen Essay With the approach of innovation and the expanding multifaceted nature of the human machine interface, the requests on the attentional limit of human administrators in these advancing frameworks is high. Broadbent (1958) was the first to propose a hypothesis on consideration; he contended that we have serious impediment on our capacity to focus on more than one occasion. As per him the wellspring of this restriction is an inner channel that acknowledges one message and rejects others. The view that our consideration is constrained originates from the nearness of the mixed drink party issue and air traffic controllers which are basically consideration exchanging issues. Consequently in our mechanically advance world, where everything is a tangible encounter, it is evident that the improvement over-burden in our tactile modalities may prompt reduced execution. The significance of thoughtfulness regarding execution has been generally acknowledged, it is an essential segment in mental preparing (Posner Petersen, 1990). In controlled research center tests on dichotic tuning in (Cherry, 1953) which is all the more generally known as shadowing found that audience members could report quite a bit of what was introduced to the went to ear however little in the event that anything about the substance of the message in the unattended channel. We utilize our thoughtfulness regarding pick and increment the preparing of upgrades that are generally critical at every second. Focusing on an improvement prompts lower perceptual limits, quicker response times and expanded segregation exactness (Rorden Driver, 2001). In any case, the investigation of consideration stays to be a test for most scientists because of its vagueness and the trouble in estimating it. Neurological and subjective clarifications of consideration have had large amounts of late years and have managed us with a superior method of getting consideration (Posner Petersen, 1990). Posner (1980) in his article contrived a hypothesis of understanding consideration that gave us a more profound comprehension of the human spatial attentional procedure in the perceptual area. He recommended that understanding the components of situating; identifying, locus of control and secretive and unmistakable arranging can be utilized in clarifying how spatial consideration capacities. The most significant of which is his separation of locus of control which are outside and focal controls, or for reasons for this investigation it is alluded to as exogenous and endogenous preparing. Exogenous handling alludes to occasions controlling the arranging of consideration outside the systems or all the more explicitly boost driven reactions. For instance when an improvement draws the consideration of the component to a specific territory in space the discovery of other objective occasions around there become almost certain. Then, endogenous handling is the place the focal component alone guides the distribution of focus toward a specific are in space through such methods as guidance or likelihood of target occasions happening in the fitting zone of room. In like manner, Posner additionally particularly arranged situating into obvious and secretive arranging. He said that having the option to recognize clandestine structure unmistakable situating one should initially have the option to gauge secretive arranging without utilizing plain head and eye developments. Past examinations on consideration had concentrated on vision instead of different faculties. The various investigations on visual consideration had put together their presumptions with respect to the confinement of visual receptors and eye development. As of late, the ideal models used to quantify visual consideration have likewise been applied to sound-related consideration. Analysts Spence and Driver (1994) had exhibited in their tests that the prompting worldview can likewise be applied to sound-related consideration. They found that undercover arranging happens in human sound-related framework and that it impact restrictions in the exogenous errands and both limitation and contribute separation the endogenous undertakings. Given the constrained hypotheses and logical analyses on sound-related consideration it is of significance to duplicate the said investigation to approve their discoveries and perhaps investigate new discoveries. Be that as it may, in the current examination, 3-dimensional sound is utilized to produce signs rather than the free-field prompts utilized in the first analyses. Utilizing 3-dimensional sound instead of free-field sound has been seen as progressively viable in controlling for front-back disarray, wherein the sound is distinguished as originating from an off base hemifield and given that high event of this disarray can prompt confinement blunders in this way the decision of utilizing 3-dimensional sound (Parker, et. al. , 2004). Nonetheless, early investigates utilizing 3-dimensional sound when contrasted with free-field sound have created questionable outcomes, as in an examination where virtual and free-field sound was contrasted regarding signals related and development of the head found that the front-back disarray rate for virtual sound have been twofold to that of the free-field (Wightman Kistler, 1989). Endless supply of front-back blunders in the investigation, the limitation mistakes were as yet more noteworthy for virtual sound. The clashing aftereffects of sound-related examinations have driven specialist Martin, McAnnaly and Senova (2001) to devise a framework that would empower the utilization of virtual sound by guaranteeing that its quality is identical to that of free-field sound regarding front-back disarray and limitation mistakes. Interestingly, it was discovered that non-individualized 3-dimensional sound is related with an expansion in front-back disarray, helpless restriction keenness and helpless externalization (Begault Wenzekm 1993; Moller, et. al. , 1996, Wenzer, et. al. , 1993). Parker et al (2004) explored the adequacy of utilizing virtual 3-D sound in a high remaining burden flight reproduction task. They enhanced the head-down presentations with high-constancy 3-D sound, and found that when the virtual 3-D sound was introduced visual obtaining time was faster. Moreover they found with the virtual 3-D sound introduced apparent remaining burden was decreased and situational mindfulness was improved. Flanagan et al (1998) additionally utilized virtual 3-D sound in a trial which contrasted an independent inquiry and visual and sound-related quest signals for focuses outside the visual field. In the test they utilized both virtual sound (by means of earphones) and virtual viewable signals (through head protector mounted showcase), and found that both the visual and sound-related prompts were compelling in decreasing quest times for the objectives. The current investigation would in this way utilize the framework created by Martin, McAnally and Senova (2004) to manage 3-dimensional sound utilizing Spence and Driver (1994) exploratory conditions. So as to increase a superior comprehension of the complexities of the factors in this investigation and of how significant the investigation of consideration is, an audit of the relevant factors is introduced. 1. 1 Attention System The consideration framework is hard to investigate, in insight the different perceptual properties can be identified with concrete perceptual frameworks like how perceptual fantasies can be clarified by the confinements of our optical framework. While in the investigation of consideration framework one needs to manage it as an absolutely intellectual occasion with no physical substrate to allude to. So as to investigate the properties of consideration, the different segments of the inward operations and psychological procedures should be disengaged; in the investigation of comprehension, specialists can control the measure of information that the perceptual modalities process and even the physical and neurological structures of consideration can be distinguished. Posner (1980) in his article formulated a hypothesis of understanding consideration that gave us a more profound comprehension of the human spatial attentional procedure in the perceptual area. He recommended that understanding the components of situating; recognizing, locus of control and secretive and obvious arranging can be utilized in clarifying how spatial consideration capacities. Situating alludes to the adjusting of consideration with a wellspring of tangible info or an interior semantic structure put away in memory. Arranging can occur in a clear or incognito way. Distinguishing alludes to the level with which the sensory system is made mindful of a boost. It might be in a verbal or manual structure. A significant qualification in the investigation of spatial consideration is the locus of control. Posner (1980) characterize the procedure of control as either being outside or focal control of the arranging of consideration. Different terms, for example, programmed versus non-programmed and exogenous and endogenous have additionally been utilized to depict this procedure. Unmistakable arranging alludes to the watched head and eye developments when a life form takes care of a boost, undercover situating alludes to substantial procedures that can be accomplished uniquely by the focal component and can be estimated by trial strategies. Spatial consideration has been identified with plain developments of eyes, body, head and so on however the connection among development and consideration has been altogether hazy. Various speculations overseeing the level of reliance of the attentional frameworks to eye developments have been hypothesized along the years. The basic framework says that consideration developments are fixed to the development of the eyes. In any case, the conduct proof proposes that consideration can be moved with the eyes fixed, this discoveries and along with results indicating upgrade of evoked possibilities (Eason, Harter White, 1969; Von Vorrhis Hillyard, 1977) and the terminating paces of single cells (Bushnell, et. al. , 1978), have dispensed with the possibility that consideration and eye developments are indistinguishable frameworks. The efference hypothesis (Wurtz Mohler, 1976) suggested that consideration shifts were programs for the development of the eyes. Klein (1979) said â€Å"when consideration regarding a specific area is wanted , the onlooker plans to make an eye development to that area; the oculomotor availability, by means of so far obscure feedforward pathways , has the impact of upgrading handling in or from tactile pathways managing data from the objective location†. In his investigations, Klein (1979) f

Movie Review Taken 3 Essay Example For Students

Film Review Taken 3 Essay Taken 3, is the third portion of the Taken establishment. The lead entertainer is Liam Neeson, who plays Bryan Mills. The film begins with Brian and his ex Lenore, played by Famke Janssen, endeavoring to start a compromise. Lenore is presently in a miserable marriage with Stuart St. John, played by Dougray Scott. Only minutes into the film, Lenoir is killed, and Brian is confined for her demise. Brian quickly goes on the run, and the film forges ahead, with Brian being pursued by criminologist Frank Dotzler, played by Forest Whitaker. Brian is set for keep his little girl Kim factories, played by Maggie Grace, from likewise being hurt, and to locate the genuine executioners. Taken 3 is coordinated by Oliver Megaton, and delivered by Luc Besson. So as to completely shape a feeling on Taken 3, we have to assess a portion of the key elements of the film. It is imperative to comprehend the foundation of the establishment. We have to think about the throwing, and executive of the film. It is additionally critical to survey the activity scenes, lastly the plot. The first taken, which first broadcast in quite a while, in view of Brian Mills simply resigning from the CIA to shape a relationship with his irritated little girl Kim. Kim goes out traveling to Paris with a companion, and winds up being abducted to later be sold for human dealing. Brian then goes to Paris to look for his girl. All through the film, Brian winds up executing very nearly a whole Albanian posse, so as to spare his little girl. In 2012, taken 2 was discharged. Assumed 2 takes position in Istanbul, where Lenore and Brian are abducted, by a dad of one of the ruffians, Brian slaughtered while protecting his girl in the main portion. This time, it is Kim that salvages Bryan, and Lenore. The on-screen characters appear to have lost their enthusiasm for the establishment. While I accept that the entirety of the principle characters are phenomenal entertainers, none of them appear to be making a decent attempt to make the film reasonable. Liam Nessons age is starting to appear, and is less credible in the activity scenes. Maggie Grace appear to be being pushed to do the film. Despite the fact that she hits her imprint as Brian’s defenseless little girl, she neglects to show the feeling that one would expect in case of your mom being killed. Oscar victor, Forest Whitaker, is new to the Taken films, and keeping in mind that I do believe him to be an extraordinary entertainer, he doesn't convey to the degree that he is prepared to do. One of the most noticeably awful pieces of the entire film, is that reality that the on-screen character that play’s Lenore’s spouse has changed. In the first Taken, he was played by Zander Berkeley, while in the third portion, Stuart was played by Dougray Scott. The way that the character of Stuart changed, from a more established well off representative, to an a lot more youthful lawbreaker, makes the film befuddling and extremely unreasonable. The chief, Oliver Megaton, came up short in a major path with this film. He doesnt have a solitary chief or film making greatness to his name. Oliver Megaton, had gotten terrible surveys for past films he has coordinated, for example, Transporter 3, Columbiana, and even Taken 2. Why they brought him back is past me. The primary portion was coordinated by Pierre Morel, and thinking about the amount of a triumph that portion was, one would believe that he would have been approached to return. Considering this should be an activity film, the real activity scenes in this film are genuinely inadequate. You have the scene shot on the parkway, where the main great visual you have is a refrigeration truck moving down the roadway. .ucc4e43842dde1fb5c76aa18ad343bfe3 , .ucc4e43842dde1fb5c76aa18ad343bfe3 .postImageUrl , .ucc4e43842dde1fb5c76aa18ad343bfe3 .focused content zone { min-stature: 80px; position: relative; } .ucc4e43842dde1fb5c76aa18ad343bfe3 , .ucc4e43842dde1fb5c76aa18ad343bfe3:hover , .ucc4e43842dde1fb5c76aa18ad343bfe3:visited , .ucc4e43842dde1fb5c76aa18ad343bfe3:active { border:0!important; } .ucc4e43842dde1fb5c76aa18ad343bfe3 .clearfix:after { content: ; show: table; clear: both; } .ucc4e43842dde1fb5c76aa18ad343bfe3 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; haziness: 1; change: obscurity 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .ucc4e43842dde1fb5c76aa18ad343bfe3:active , .ucc4e43842dde1fb5c76aa18ad343bfe3:hover { darkness: 1; change: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .ucc4e43842dde1fb5c76aa18ad343bfe3 .focused content territory { width: 100%; position: relative; } .ucc4e43842dde1fb5c76aa18ad343bfe3 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content embellishment: underline; } .ucc4e43842dde1fb5c76aa18ad343bfe3 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ucc4e43842dde1fb5c76aa18ad343bfe3 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-fringe sweep: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .ucc4e43842dde1fb5c76aa18ad343bfe3:hover .ctaButton { foundation shading: #34495E!important; } .ucc4e43842dde1fb5c76aa 18ad343bfe3 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .ucc4e43842dde1fb5c76aa18ad343bfe3-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ucc4e43842dde1fb5c76aa18ad343bfe3:after { content: ; show: square; clear: both; } READ: The play content and the film The Crucible EssayThe just other genuine activity scene, is toward the end, in the loft of the executioners. This scene is likewise brief, and the camera switches points so frequently that it is all essentially a haze. The cinematography of the activity scenes isn't acceptable. The camera never gets a decent close up shot during the activity scenes. The edges will in general change each second, so all you truly observe is a haze. This makes it difficult to determine what is happening. The primary portion of this establishment, was brimming with constant energizing activity scenes, which this portion is tru ly deficient. Truth be told, Liam Nesson and Forest Whitaker are by a long shot excessively great of on-screen characters for this. At long last, we get to the plot. On the off chance that this was not part of the Taken establishment, and it was a film completely all alone, it would be acceptable. The plot of the film, just don’t appear to fix up at all with the other Taken motion pictures. In the past motion pictures, somebody was actualy seized, or being held prisoner, and the entire film depended on Brian destroying the town attempting to save his relative. Already that made for an extraordinary activity film. This portion, was not really spun around anybody being taken. It is a greater amount of Brian set for demonstrate his innocence. Towards the end you discover that Stuart was the one that had Lenore murdered, and Brian surrounded, yet it doesn't really bode well in the event that you are basing this film off of the initial two. The initial two portions had no notice of Stuart being engaged with anything illicit, nor being associated with the kind of individuals this film has named as the trouble makers. In all actuality, Taken 3 is a decent film. It’s just not what you would anticipate, being a piece of the Taken establishment. In the event that you are planning to adore this film the same amount of as you did the principal, this probably won't occur. On the off chance that your goal is to simply observe a decent film, and not put an excessive amount of time into the establishment, at that point this will be a decent decision of film for you. The third portion of the Taken establishment has generally excellent entertainers and a decent plot, just not what was normal. I do trust this is the last Taken film however, because of the way that each portion is simply deteriorating. On the off chance that they are to make another Taken film, I would trust that they would return to their unique executive, Pierre Morel. In the event that he had coordinated this film, I do accept that it would have been vastly improved. Book index: Anderson, Kyle. Taken 3. 7 January 2015. Entertainmentweekly.com. 14 March 2015. Goldberg, Matt. collider.com. January 9 2015. Taken 3 audit. 2015 12 2015. Sachs, Ben. Chicagoreader.com. 7 January 2015. Taken 3. 14 March 2015.

Compare and Contrast Two Readings Essay Example | Topics and Well Written Essays - 250 words

Thoroughly analyze Two Readings - Essay Example These ads additionally present men as sexual articles, similarly as ladies have frequently been depicted. In certain occasions, the homophobic populace may identify some gay undercurrents to these advertisements, be that as it may, all things considered, they depict the male structure in a way which is more explicitly intriguing than its standard depiction. In a similar topic of male-themed notices, the article by Gladwell talks about the troubles which are regularly found in thinking of ads which are speaking to men. This article gives thoughts on how Levi’s had the option to engage the male populace by thinking about exercises, discussions, themes, and even arbitrary things which were progressively fitting to the male group. The two articles introduced a conversation on how notices can offer diversely to men and to ladies, and how the distinctions among guys and females can regularly direct the heading and the intensity of these advertisements. For organizations who can benefit from these distinctions, the benefits would probably stream well and for a significant stretch of time. Regularly, the generalizations doled out to people can function admirably for sponsors and in certain examples, taking advantage of the particular persona of a man or a lady can viably decrease the hole between the dealer and the

Deviant Behavior Essays - Criminology, Social Constructionism

Degenerate Behavior An individual would be viewed as acting aberrantly in the public eye in the event that they are damaging what the noteworthy social standard in that specific culture is. What makes people act certain ways is a contested point among scientists for quite a while. There are three sorts of specialists that have attempted to respond to this inquiry. There is the mental answer, natural answer, and the sociological answer. With the entirety of the investigations that have been played out, nobody bunch has thought of a careful motivation to why individuals carry on atypically. Despite the fact that, sociologists' hypotheses have not been negated as regularly as the analysts' and scientists' speculations in light of the fact that their tests are too difficult to even think about defining and nobody definition for aberrance is settled upon by all experimenters (Pfuhl, 40). My own interest to discover what the impacts are behind degenerate conduct is the reason for this paper. We have just exam ined this theme during class to some extent two, part four of the course book which clarifies abnormality and wrongdoing. This segment speaks progressively about aberrance being an educated conduct. I needed to discover more data to check whether organic variables are additionally behind this sort of conduct. The most information gained for why individuals act abnormally is from the sociological point of view. There is requirement for more research, if conceivable, in the mental and organic points of view, however there is much increasingly known in the sociological perspective. The truth that the meaning of freak conduct is viewed as various by everybody makes it entangled and obscure if a really exact answer can ever be found (Pfuhl 18). This is the reason this subject is critical to the investigation of human science. Sociologists have more data, and in this way might be nearer to finding the reason. Consequently, my principle center in this paper is at the sociological viewpoint of aberrance with certain clarifications from clinicians and scientists. The family is the connection to socialization in one's condition (Four Categories 1). In the family, separate, clash inside family, disregard, misuse, and degenerate guardians are the principle vindicates for the posterity's activities. Early explores first just idea parental nonappearance influences young ladies and whites. Present day investigate finds that the absence of management, or bolster a youngster needs is a connect to misconduct in any race. It happens more in single parent homes since they make some harder memories doing those things. Destitution is additionally an explanation in the family for strife since it can prompt both family separations and misconduct. Youngsters need close, strong, associations with guardians. What advances aberrance in the house is the hindrance to converse with guardians. The kid may feel that they have to get consideration somewhere else, therefore acting atypically if their folks are not there for them. Guardians can forestall this by being skilled, non-correctional (to a point), non-forceful or fierce, and show their youngster high fearlessness. Family strife has more harming consequences for youngsters than separate. Where as parental demise has less effect than separate (Four Categories 2). At the point when a parent bites the dust a kid at any rate realizes that the parent would not like to leave on his own terms and presumably additionally didn't deliver any maltreatment to their mind before the parent dies. Additionally, if a kid despite everything has contact with the two guardians after a separation, the more uncertain they will feel dismissed and respond abnormally. Family size likewise leaves a pre-adult without the important consideration they need as a person. Center kids are bound to carry on abnormally in light of the fact that they go unnoticed more than their more youthful or more seasoned kin. The lawful meanings of misuse and disregard changes from state to state however does, in any structure, make genuine ramifications for conduct. It happens in designs and not simply once, which causes pressure, poor confidence, forcefulness, absence of sympathy, and less cooperations with peers. Kid misuse is any physical or passionate injury to a youngster for which no sensible clarification is found. Disregard alludes to the hardship that youngsters endure because of guardians (Devinace 1). Such segments that go along to these definitions are non-incidental physical injury and disregard, psychological mistreatment or disregard, sexual maltreatment, and deserting. More than one million of the young in America are

Literature Review on Perpetual Inventory System

Question: Investigate writing audit on interminable stock framework. Answer: Meaning of contextual analysis: Contextual investigation can be characterized as the report of the distributers concerning an individual, gathering of gathering or conditions that has been planned over the span of time. On the off chance that the contextual analysis is concerned in regards to an array of gathering, it exhibits the activities of the get together completely and not the activities of the every one character of the gathering. Contextual investigations are normally delivered by following a recommended strategy of do inquire about. These contextual analyses most likely rise in the examination settings, in diary articles and concentrated gatherings generally than working in the well known works. Subsequently, the resultant collection of contextual investigation look into has broadened history of securing significant situation in various territories of guidelines and polished methodologies, which ranges from brain research to humanities alongside in the fields of political theory and training, clinical administrations, social administrations and authoritative help. Meaning of activity look into: The term activity research can be characterized as the examination, which is led to take care of a speedy issue or it, is viewed as the thoughtful method of dynamic bother unraveling which people working with the others as collaboration lead. In this way, activity research can be characterized as one of effectively taking part in a concerned circumstance while at the same time performing research exercises. Activity research can be attempt by the enormous association, bolstered or coordinated by the master analysts, by methods for improving the methodologies and works on concerning the information on the environmental factors inside which they practice. Activity look into additionally characterizes that originators and the partners work in a joint effort with the specialists so as to propose another game-plan so they can assist their locale with enhancing its work rehearses.

19 Tips For Successful Report Writing - .com

Reports are less commonly assigned as assignments in university. Often, they are assigned at the end of the semester as final projects. Likewise, professionals are often asked to submit reports. Report writing is an important skill that you need from college to your professional life. Report writing involves rigorous research, analysis, and writing. Due to the depth of the topics often discussed in reports, writing a report can be quite complex.A lot of students either do not know how to write a report or need help to write a good report. As a result, they become professionals who cannot write an effective report. Reports are complicated which, coupled with a multifarious variety, can make writing a report essay a burden. We are here to alleviate you of this burden with 19 tips.In order to write a good report, you must first understand what you are writingunderstand not the subject that you are reporting about, but, rather, what a report itself is.What is a Report?Reports are often c onfused with academic essays since both require research and analysis. However, reports are drastically different from academic essays. Reports are always technical and deal with facts. When writing a report, one must present the data, analyze it, and make recommendations for future action. It is always objective and factual, unlike essays which could otherwise be subjective and personal.There are two major types of reports: informaland formal. These two differ mainly in their function.An informal report aims to inform, analyze, and make recommendations. These are often published or distributed only within an organization, and not for the general public. A formal report involves the collection and interpretation of data. These are usually much longer and more complex than informal reports. In addition to this, formal reports are usually written for people or groups outside of the organization.Different fields have their own type of reports, and they may fall under either category of formal or informal.Financial reportsFinancial reports provide information about an organizations financial position or performance and management of resources. This type of report informs the management of what strategic and financial decisions to make in the next quarter or year. This report also is used for auditing purposes.Laboratory reportsLab reports are often used in technical courses like Engineering. This type of written report presents the findings of a laboratory experiment, as well as their significance.Scientific reportsScientific reports are quite similar to how to write a lab report in that they both present findings of a research in a scientific field. However, they differ in that a scientific report involves research and data gathering outside of the laboratory. Thus, a scientific report would involve real life application of theories proven in a lab report. The structure of a report will be greatly affected by this difference.Medical or case reportA medical report is concerned with an individuals medical history. Types of medical reports are often used as evidence for claims for insurance or other benefits. Doctors familiar with ones case are often the ones preparing reports like this. Learning how to write a case report needs extra care.Technical and scientific fields, such as economics, business, biology, and engineering, make widespread use of reports. However, other fields have their own versions, too. For example. book reports are done for the field of literature.Each type of report has its own characteristics, and thus differing requirements. Therefore, there is no one singular way of writing a report. There is, however, a standard that all authors, regardless of their field, must adhere to when writing a report.How to write reports?Since a report is technical and factual, its author must be a professional in the field. The author must have authority in presenting the facts, the analysis, and the recommendations. Without authority and credibility, the report may not be taken seriously. Thus, aside from ensuring that the facts are correct, that that there is sufficient evidence, and that the analysis and recommendations are logical and substantial, the author of a report must be meticulous with their writing.Now that you know what is a report and the specific types of reports, it is time to know how to write a report essay. Different types of reports, as mentioned earlier, have different requirements, and thus have different elements. Generally speaking, however, basic report writing contains these elements.The report structureTable of Contents provides a thorough list of the sections of the report. Make sure to follow the academic report writing format for sections like this.Executive Summary provides an overview of the contents of the report, which includes the analysis and conclusions and recommendations.Introduction provides the context of your report. Discuss the problem your report will tackle, as well as a summary of your conclusions.Literature Review in this section you synthesize what has been said by researchers in the field about the topic you are discussing in your report.Methodology be objective here: indicate the kind of data used (e.g., who was interviewed, what types of materials were referred to), how these were gathered, and the time frame of your study.Results describe in detail what you have found. This section must be objective and precise.Discussion this is the core of your report. Here, you explain what the results or the data you have gathered mean in conjunction with the context of your report. Make sure that the connections you make are all clear to your reader. Famed Guardian journalist Tim Radford said this as a a good rule of thumb: [D]ont overestimate your readers knowledge and dont underestimate their intelligence.Conclusion talk about the significance of your findings here, but do not add any new information.Recommendation since you took up a problem an d done your research about it, you should now you propose a solution for it.References this section should contain all the sources you referenced in your paper. This section should be formatted according to the academic citation style specified in your guideline.Appendices this is where you present all visual data that you used in your paper. The data should be properly labelled and cited accordingly. Be sure to organize this section so as to avoid confusion when your reader refers to them while reading your report.These are the basic parts of a report, give or take. Some types of reports may require other parts.19 Tips for writing a reportNow that you know what a report is, its different types, and its basic structure, we will give you some tips on how to write a great report. Note that how to write a report paper starts in the pre-writing process. Neither does this end when you write the conclusion. How to make a report is a long process, but do not worry. Here are the ultimate 19 tips for writing a report.Know the purpose of your report and your audience.As expounded earlier, there are different types of reports. Each type of report has different aspects or parts and conventions that its writer must comply with. It is also crucial to know for whom the report is as this determines the level of language and complexity of your explanations. These are things to keep in mind throughout the process of writing a report.Read all formatting guidelines.Whether you are writing in the academic setting or in the professional setting, there will always be guidelines that you must adhere to. Before writing, make sure that you have thoroughly read and understood the guidelines of your institution or organization. How you present your report is just as important as its content. Everything must be professional.Prepare a master list of all your sources and data.The first step for this tip is to put all your sources and data in a folder. Afterward, prepare a master list. Thi s master list should contain a brief description of the contents of each source. It may include where a particular source is, which can be helpful in your research. This will save you a lot of time from having to rummage through your files.There is no one structure for all reports.The basic structure of a report is much like a research paper. However, different types of reports have additional sections to accommodate specific information or analyses. Although you are required to provide the basic report format, you may add or remove additional sections depending on the needs of your report. One of the most important report writing skills is being able to determine what your report needs.Use headers and sub-headers to organize your report.Introduction, Discussion, and Conclusion are not sufficient. If you want a professional-looking report, divide the actual content of each section. Doing this will make the report easier to write for you and easier to digest for your reader as well. To help you with this...Do not skip the outline.Reports are much longer than your typical research paper. Outlines are an indispensable step in how to start a report. An outline will ensure that you do not miss any detail while writing, and that you do not spend too much space on certain sections then skimp on others. You may also use the headings and sub-headings of your outline as headings and sub-headings of your essay. This will not only guide your reader but will also keep you, the author, from straying from your topic.Be mindful of jargons, but use appropriate terminology.Jargons are there for a reason, and they cannot be wholly avoided in technical reports writing. If you are making a report for an expert in your field, such as your director, surely they will know the jargons. Hence, you can use them for the sake of efficiency. However, if you will write a report online for lay persons or for the general public, then you should use them sparingly. In fact, you may even have t o explain them as you do with theories. But be careful, too, not to dumb down your writing by skipping important terminology. The bottom line is that you need to write appropriately for your audience. Remember what Tim Radford said? You can also apply it to your language.Anticipate your readers questions.Just as we typically address counterarguments in an essay or debate, we also need to anticipate questions that might arise in the readers mind as s/he reads the report. Naturally, you must attempt to address these questions as within your report so as to ease their minds and they can focus on what you are trying to say. Try to do this naturally, without losing your focus on your actual topic.Start with the main body of the report.Perhaps the most common academic writing tip is to write the introduction last. The same thing goes for writing reports. It is best to start writing the facts of your report, such as the methodology and your findings, then your discussion so that you would know what to write about when you start with the introduction to the report. The main body is the main entre of your report, so it would be impossible to introduce and summarize your report without first writing this.Be straightforward and objective.A reporting essay is factual, so it follows that report writing is known to be objective. This characteristic is important to keep in mind because a report essay cannot be riddled with opinions, even if they are correct. To achieve objectivity in your report writing, avoid using the first person and second person as they are too personal. Avoid flowery words and always use precise language as well. Most importantly, be mindful of your biases as they may show in biased language. Precise language is always key.Familiarize yourself with transitional phrases and techniques.Transitions help your reader establish the relationship between ideas or data you present. Thus, they are crucial in ensuring your reports clarity and coherence. Effective usage of transitions is part of the basic writing skills taught in school, but reading reporting writing examples written by actual experts in your field would greatly improve your familiarity with it. Incorporate transitional phrases in your topic sentences. Another tip to help keep smooth transition between sections is to give a short summary of the sub-section beforethe section that you are writing.Make use of your data.You worked hard in collecting and organizing data for your reportit would be a waste not to use them. More than that, your data is vital to establishing your credibility and to making your report compelling. Your claims and analyses should be rooted in your data. Of course, it is a given that your data is organized in the Appendix.Be honest in your report.If you made any mistakes in your experiment or in the process of gathering data, include these in your report. Talking about these mistakes and how you corrected them will demonstrate the depth of your research and report. This will also inform other researchers in your field of what to avoid if they are conducting a similar study.Weave your sources in your report.A major weak point in many reports, and most academic writing for that matter, is ineffective integration of outside sources. Remember that your sources are there to support your ideas. The sources and quotes that you cite should never overshadow your own ideas and explanations. In order to seamlessly include sources into your writing, try employing these three things: [1] Use a signal phrase to introduce the quote. Never drop a quote without first introducing it as this will only cause confusion for your reader. [2] Sandwich the quote with your own words. After introducing the quote, you must follow-up with an explanation of how the quote relates to your own ideas. [3] Do not overuse quotes. The key to effective usage of sources is a balance between paraphrasing and quoting. As the author, you should judge whether an idea is bet ter expressed by the writer or if it can be paraphrased. Using too much quotes is ill-advised because that could be interpreted as the authors shortcoming in digesting their sources.Your Recommendation is an action plan.A lot of the questions about how to write a report paper extends to how to write a Recommendation for a report. Some think that the Recommendation does not have to be well-written if the report main body is well-executed, but that is not true. Your recommendations, assuming they are logical, should be presented in a way that reflects that. You should provide as many details as necessary for the reader of your report to be able to implement your recommendations. In addition, write your recommendations in future tense, as these are yet to be done.Lay it all out on the Executive Summary.As already alluded earlier, the Executive Summary, along with the Introduction should be written last. Now, when you write the Executive Summary, do not think about it as a sneak peek to your report. Rather, it should tell the reader exactly what to find in the entirety of your report. Remember: you are not writing an article about a bookyou are writing for researchers or your boss who has no time to waste.Proofread and edit your report.You have probably heard this countless of times already, but it has to be said again: proofread and edit your report before you submit it. Writing a report essay demands patience and fastidiousness. The report does not have to be perfect, but it at least has to look like it. Your report should follow the guidelines given to you, or you can follow our tips. Read your paper, and read it againdo not leave any sentence unturned.Read your report out loud.The final step to revising your report is to read it out loud. Sometimes hearing your writing helps you better spot any errors or inaccuracies. Read it out loud at least once, then revise the report.Bonus tip:When revising your report, you need to look at all the elements, not just your grammar. Here are questions to ask yourself while revising your report:Were you able to connect the introduction, discussion, and conclusion to each other?Is your methodology clear? Would someone who did not do the research be able to replicate it?Are your transitions clear? Were all ideas connected?Did you use any terminology or jargons incorrectly? If you are writing for the general public, were you able to explain the terminology and/or jargons clearly?Is there any statement, idea, or source that is not relevant to your report?Are all statements/claims well supported? Are all evidences sound?Is your language not biased?Did you cite all your sources? Check the in-text citations as well.Are the citations correct?Are your recommendations logical?Writing a report is a long process. There is even an equally long process of data gathering that comes before the actual writing. Take your time at every turndo not rush anything. Each section of your report is crucial and must not be disreg arded. This does not mean that all sections should be the same length; rather, invest the same amount of care and attention in writing each of them. Most importantly, do not lose sight of your purpose. All the sections of your report should bring your reader closer to your goal, whether that is to inform, analyze, or make recommendations.Writing a report is essentially the same process as writing an academic essaywith only a few modifications. If this is your first time writing a report, do not expect it to be the best right away. Some things take time to get used to, and like any writing, effective report writing needs practice.Report writing serviceReport writing can be a large hassle for students and professionals alike. It would either be the length, the difficulty, or the complexity that will cause failure in writing a report. Here at , we believe in success at every endeavorand we want to share success with you. We boast a rich roaster of writing experts who is not only profic ient in various fields of study but is also experienced in writing about them. Whether it is custom reports, custom essays, custom research papers, or custom term papers that is needed, we are highly equipped and keen to give you the academic help that you never thought you needed. Send us a message now!

Sophocles Suggests - Free Essay Example

All over the world, different cultures integrate the belief that everything on the plant, or if nothing else at least peoples lives, are predestined by natural or paranormal forces. That there are objective and enlightened beings which initiate everything that develops in nature, and that these beings are known as gods. The philosopher Sophocles to some extent believed that everything on the planet is fated and no one has control over what happens. Sophocles shows us that although every character has a different perspective on the same situation, and they react accordingly, they cannot change their destiny. By promoting the idea of fate and destiny, Sophocles suggests that everything in the world is predestined and no one has control over what happens. He hints at the idea that all events are predetermined and therefore inevitable. Your prayers are done. Man cannot flatter Fate, And punishments must come(251). Through this phrase, Sophocles provides insight on the idea that humans cannot flatter or change fate no matter how intensive our efforts are. He shows that we cannot fight against the relentless laws of fate. At best we may discover what our fate is, but even then, we can only surrender. Destiny directs the person who follows voluntarily, and those who resist are pulled along by force, and this is reiterated throughout the play. Each time a character obtains some knowledge concerning their future, they take steps to evade that destiny, and those same steps end up leading them right back to that destined path. Sophocles reveals, that the knowledge of our destiny affects the actions we take, and this, in turn, solidifies our fates even more. Another example of how Sophocles reveals that everything in the world is predestined is through Tiresias A corpse for a corpse the price, and flesh for flesh, one of your own begotten(239). With this, Tiresias essentially tells Creon that he will pay the price for Antigoners death with his own sonrs life. Ultimately this prophecy also ends up getting fulfilled. This further illuminates the idea that everything is predetermined. Sophocles is showing us just how powerful our destiny is and that no matter what we do avoid it, we will have to face it eventually. This idea that everything is predetermined and that our timeline is already set is quite a new concept for us in the modern era and brings up many questions. Does knowing our destiny give us purpose or does it limit and restrict us? People are not constrained by destiny, rather by the learning and understanding of their destiny. Sophocles shows that although fate was thought of as something baffling and absolutely perplexing, people desired to discern its intentions by turning to the oracles. Through these oracles, Sophocles brings in different prophecies, and the knowledge of these prophecies sparks the characters to take action in different ways. By showing Antigone the fate of her brothers, Sophocles ignites a spark that carries throughout the play. Antigone believes that she still needs to bury her brother because it is an offense to the Gods to leave a family member unburied. Antigoners fate was sealed as she decided to bury her brother and face the consequences. When Ismene realizes that Antigone is serious about burying Polyneices she says You frighten me Antigone simply replies Do not fear for me.(194) At this point Antigone makes it clear that she is doing what she must, to follow the fate that has been decided by the Gods. She is not going to fight this fate. She knows that following the fate and laws of the Gods is more important than following the laws of man. Because Antigone knew her fate and that it would ultimately lead to imprisonment or death, she gave in and let it consume her by committing suicide. After learning our destiny we tend to only see one path or course of action and this causes us to forget about the other paths in life. We then focus on how or how not to follow that one path. Once we know our fate, it is only human nature to either embrace it or try to avoid it, but sometimes our ego can prevent us from doing either or them. Sophocles shows us that human nature and ego are the reasons why we cannot change our destinies. At the point when Creon visits the prophet Tiresias, he comes to pass on a notice, not an unavoidable destiny. He expresses that Creon has settled on an awful decision, however that he can still recover. To err is human, true, and only he is damned who having sinned will not repent, will not repair(237). With this Sophocles gave Creon more of a choice for this situation and Creon is shown to have control over what occurs, while Oedipus never had a choice, his fate was sealed. Creon had a sizable ego, however, until he passed the point of no return and he was caught in the grasp of a horrible destiny that he could not escape. Sophocles shows us, that humans cannot change their destinies because of their nature as humans coupled with substantial egors. He also shows that Creonrs ego is so vast that even after Tiresias warned him, he thought that only he was right and went on to besmirch the reputation or Tiresias. He went as far as to call all prophets, a money-grubbing race and still a crook(238/239). This solidifies Sophocles point to a large extent and shows how egotistic people can be, and because of this, we cannot change our destinies. Sophocles suggests that the average human cannot get past his/her ego and this causes us to be prisoners of fate. Sophocles draws attention to the concept that people cannot alter their destinies because everything is already determined and because of human nature. It is of paramount importance that we understand why Sophocles brings in the concept of fate and destiny in his plays. Sophocles is a widely studied philosopher and his ideas are what shape our perception of Greek civilization, so if we understand what he believed in, then that in turn provides us with insight on what the Greek people as a whole believed. This use of fate as destiny to explain events in the play and in real life provide us with a better understanding of the play and the Ancient Greek civilization as well.

Racial Inequality And Mathew Weiner s Smart Yet Subtle...

A lot has been made of Mad Men’s take on the period’s fashion and culture. From the ad agency, the alcoholism to beards, racial inequality and Mathew Weiner’s smart yet subtle dialogue. His AMC drama uses setting to bolster character, and character to bring to light many predominant themes. One of the show’s distinctive qualities is its tendency to use side characters in order to underline the show’s thematic goals. This has mainly been applicable when with Mad Men‘s queer characters. Where a less complex show might utilize a homosexual character randomly, the queers on this show reflect an evolution which reflects the changing of the society as a whole. In this way, everyone from season one’s quiet and â€Å"in-the-closet† Sal to Season 6’s more aggressive Bob Benson drives viewers forward through a quickly changing, and increasingly sexual time. (I watched ahead.) The year was 1960 when we met Salvatore Romano, but 1950s standards and values remain attached to the new decade. Initially, Sal is a gentle giant closet case who claims to have never had sex with a man. Over three seasons, he keeps up his â€Å"straight† faà §ade by dating and marrying, then has his first gay sexual experience but maintains his position at Sterling Cooper until Lee Garner Jr., a client, propositions him. Sal is fired when he refuses Lee’s advances and in his last scene, he calls his wife from a pay phone. Behind him, a small crowd of seemingly gay men head for undergrowth of trees, the image suggests aShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pagesand other assets that were once the primary management emphasis. This profitability and growth also entails their integration with the effectiveness of a company’s human strengths, customer and supplier relationships, brand names and technology, and sm arts of knowledge and intellect. Most important, this profitability and growth means the successful implementation of these leading-edge initiatives in hands-on organization wide actions that provide measurable competitive advantage on a continuing basis

Network And Relational Perspectives For Community Psychology

Annotated Bibliography Source 1: Watling Neal, J. D. Christens, B. (2014). Linking the Levels: Network and Relational Perspectives for Community Psychology. Retrieved from https://www.researchgate.net/profile/Brian_Christens/publication/261771586_Linking_the_Levels_Network_and_Relational_Perspectives_for_Community_Psychology/links/557b03bc08aec87640d9b364.pdf Summary In the article â€Å"Linking the Levels: Network and Relational Perspectives for Community Psychology†, networks and relationships have great importance for understanding communities, settings, larger social system, and neighborhoods (Watling Neal, 2014). Generally, it can be said that relational and network perspectives have an ability to provide empirical and conceptual links†¦show more content†¦Boyd, 2014). It was performed to determine the manifestation of organization studies in the literature. This will prove helpful in determining the perfect coding strategy to measure collected information. Source 3: Dey, A. Abowd, G. Cite a Website - Cite This For Me. Smartech.gatech.edu. Retrieved from https://smartech.gatech.edu/bitstream/handle/1853/3406/99-39.pdf?sequence=1isAllowed=y Summary In the article â€Å"A Context-Based Infrastructure for Smart Environments†, it represents the necessity of smart environment. It concludes that smart environment is required to provide effective services to occupants (https://smartech.gatech.edu/bitstream/handle/1853/3406/99-39.pdf?sequence=1isAllowed=y). Generally, it can be said that it is necessary for every organization to identify their context and determine what actions need to take to satisfy the identified context. It can be said that goal of the smart environment not only supports the activities but also enhance the abilities of occupants in performing different organizational tasks. Context is defined as information that is required to utilize a particular situation of an entity. Furthermore, it can be said that the most important problem faced by every organization is building and executing effective context-aware applications. If the organization wants to resolve such problem, they can build applications on the ba sis of ad-hoc manner. Source 4:Show MoreRelatedTheological Issues On The Body Of A Person Is Broken Through The Lens Of The Adult Mind1436 Words   |  6 Pagesensuing questions of worth, identity and forgiveness will potentially challenge a system of belief in God. In attempting to bring this kaleidoscope of memories and life experiences into focus and for the victim to become a survivor, mentors, a community structure and a strong sense of conviction will aid in the development of resiliency. Within the spiritual model beliefs, values, social support, a sense of efficacy and hope are important; however, beliefs alone are inadequate for healing. 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The major reasons make conflict existing in an organization are inconsistent vision and value in an organization or between two cooperation object, competition for scarceRead MoreOverview of Social Construction of Reality2051 Words   |  8 PagesSocial Construction of Reality Social Construction of Reality The social construction of reality is the procedure in historical and societal perspective that entails human beings giving meaning to the world through cultural interaction. The world exists beyond processes and language of interpretation. 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The Tour - 1031 Words

Charles Lucas Brenda Craven English Composition 101VA 1 July 2013 The Tour As a young man, leaving your home country for the first time is a very scary endeavor. I had barely left the small state of West Virginia, much less, traveled abroad to a whole other continent. I was about to embark upon the second adventure of my adult life. The first being my first airplane ride to attend basic training at Fort Bliss, in El Paso, Texas. I was happy to be doing be doing things as an adult, and I was proud to serve my country, yet I was very anxious about what may lie ahead for me. I guess at that age, and my lack of experience, I could not understand why I was going to Korea. There was no war going on there, and I was an†¦show more content†¦It seemed that there were people everywhere. Most were walking or on bicycles, but it seemed no one was just standing around. Everyone had a purpose, not just meandering around, just very busy people. The buildings were a little better than primitive, and the roads were small and windy. Cars were not commonplace, and they shared the roads with bikes and motor scooters, but it was their transportation system, and it worked for them. As I spent my tour in Korea, I began to understand the politics of us being in Korea. We were there to offer protection from the North and to help make sure that the South Korean economy was stabilized. I made good on my promise to experience the culture, and my tour in Korea helped me develop into the man that loved to travel the world. It was the start of my maturation process, a far cry from the young kid that started this journey twenty eight years ago. Since then I have been to many countries, and back to Korea, all while I was on active duty for the Army. 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The Social Impact of Drug Abuse - 24406 Words

Num ber 2 THE SOCIAL IMPACT OF DRUG ABUSE This study was originally prepared by UNDCP as a position paper for the World Summit for Social Development (Copenhagen, 6-12 March 1995) Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter Part one: background I. The drug problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 A. B. C. D. E. The global context . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Growing plants to produce drugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Distribution and illicit trafficking . . .†¦show more content†¦The paper concerns primarily narcotic drugs and psychotropic substances but also includes, where appropriate, information on problems related to the abuse of other addictive substances such as alcohol and tobacco. It is divided into four main sections. Part one describes the nature of the drug problem, in particular the chain of drug production, distribution and consumption. It also provides information on the eco nomics of this chain, including statistics and comparative data by country and geographical area; on how changes in the global economy have affected these developments; and on the monitoring of drug abuse by various agencies. Part two discusses the social impact of drug abuse and its consequences for families, health, education, crime and employment. Part three covers the interaction between drug abuse and development, including efforts by the international community to facilitate economic and social progress in developing countries. Development is addressed in the broad sense of the word, i.e. it comprehends not simply economic development but also sound environmental practices, social conditions and the meeting of basic needs. Part three describes some of the negative consequences that drug abuse and drug trafficking have had. It analyses alternative development in regions that are economically dependent on the illicit drug industry and includes moral and socialShow MoreRelatedPre scription Drugs And The United States1749 Words   |  7 Pages3 billion prescription drugs were dispensed in the United States and Narconon (2015) reports that the decade ending in 2008 saw a four hundred percent increase in people seeking treatment for opioid addiction. Prescription drug abuse is an epidemic that transcends all socioeconomic boundaries in our society and is destroying lives, families, and whole communities, especially those most vulnerable; the physically and mentally ill. 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Dostoevsky Kierkegaard Nietsche And Jaspers Essay Research free essay sample

Dostoevsky, Kierkegaard, Nietsche, And Jaspers Essay, Research Paper Daniel Leonard Existentialism Dr. Brahinsky March 27, 2000 Trev, wake up! Dostoevsky, Kierkegaard, Nietzsche, and Jaspers write of many of import issues refering our being and society in general, but the 1 that involvements me the most is the belief in the ignorance and stupidity of the bulk of the human race. We are so shockable, so asleep, so afraid of researching ourselves and what is beyond this across-the-board narrative we have created and in which we live ( and ironically hatred ) . These four philosophers all seem to see the large image. Some wish they neer had, others feel born once more and superior to the remainder of world. Regardless, until the full universe understands, there is no hope for adult male # 8217 ; s endurance. I will get down with Mr. Nietzsche who speaks with a really barbarous and pointed attitude. He is rather angry with people in general for being shallow, for falling asleep to the cultural drone humming in the dorsum of all our caputs. It is so easy to populate daily like dead organic structures, making what you are told, working invariably to avoid believing excessively much. ( That # 8217 ; s why I love work! ) . We fear what is indoors. We are afraid to be as our psyche and our heads. Society, scientific discipline, and even academic doctrine avoid looking inward, or paradoxically, seeing the large image. The full universe is seting us to kip. They # 8220 ; effort to understand this canvas and these colourss, but non the image # 8221 ; ( Nietzsche in Kaufman, 124 ) . Merely the true philosopher, the true understander of being, can uncover that topographic point where stuff can no longer pervert you. There are so many obstructions ( we refer to them as civilization and usage ) in this universe that obstruct our way to higher consciousness where we will recognize the unity of everything and achieve witting love. Equally shortly as we realize we are all bubbles drifting on the same ocean, we become wholly free from these obstructions and have nil to fear, non even decease. This is heaven on Earth. Nietzsche recognized faith as possibly the greatest obstruction of them all. It purportedly was created to assist get the better of all the other obstructions, but now farther disorients us and about leads us in the opposite way. Interestingly, Nietzsche sees as the root of turning nihilism non social or psychological corruptness, but Christian reading. I # 8217 ; m non rather certain I understand this, but the manner I see it is Christianity ( along with many faiths ) # 8211 ; the one establishment created to salve and give significance to life # 8211 ; is, through its current and turning lip service, taking intending off from life. Jesus was a great instructor. His cardinal message was that if we love one another and do non let ourselves to acquire caught up in the mundane facets of life, we can accomplish a higher degree of being and happen true felicity. Christianity developed out of Jesus # 8217 ; learning as a kind of stepping-stone to assist people understand Jesus and acq uire to the topographic point he was speaking about. Christianity is like a set of guidelines to take us to higher consciousness. But we have made a complete jeer of Christ and his instruction. Christianity has lost sight of its original end and go wholly bemused with regulations and ordinances. We do non necessitate faith ; it is merely here to assist us. But alternatively of higher consciousness going the end, faith is now the end. Equally long as you follow the regulations and ordinances of the church, every bit long as you have faith, you are a good individual. Incorrect! You are a nihilist. In The Antichrist Nietzsche viciously attacks the priests and theologists who advocate this fabricated universe of God, the Satan, wickedness, salvation, free will, etc, which # 8220 ; falsifies, devalues, and negates world # 8221 ; because we can non stand the sight of it ( Nietzsche, 533 ) . The church has pronounced sanctums exactly what the Jesus the Gospel felt to be beneath and behin d himself ( Nietzsche, 536 ) . The land of Eden is non a topographic point we go after we die. It is a province of the bosom and we can be at that place right now, here on Earth, if we follow Jesus # 8217 ; true message. But what is Jesus # 8217 ; true message? If nil else it is to be yourself, love your neighbour, and avoid the crowd at all costs ( nice segue, right? ) . Soren Kierkergaard has a large job with # 8220 ; the crowd # 8221 ; of which so many worlds seem to be a portion. This mass of people bing in the province of consciousness called waking slumber is the wheels of our civilisation yet have no idea of where they are traveling. Kierkegaard is awake, and hence superior to everyone around him. His clip was one of technological pioneering, society blindly traveling frontward looking for ways to do like easier. Many boarded the bandwagon of alteration, following the technological revolution for no good ground. Kierkegaard went out into the streets of Copenhagen and tried to flim-flam people into seeing the truth by knocking society when he had no right to, because he was a moonstruck loafer ( in camouflage, of class ) . His chief job with the crowd is that is a safety for all who fear ind ividualism and the decision-making that comes with it. He speaks repeatedly of how the journalist can compose anything he wants ( things he would neer state talking one-on-one with another individual ) and his words will touch 1000s upon 1000s of ears and be taken earnestly, but because of the namelessness of both the writer and the public reader, duty for things said can be wholly avoided. The crowd is failing. The crowd is untruth. Nietzsche says the same thing: people are afraid to look inward. They seek safety from their heads in work and changeless activity. Jesus would hold no association with the crowd. Truth, individualism, and higher consciousness radiated from him. The nazarene could merely be # 8220 ; what He is, the truth, which relates itself to the single # 8221 ; ( Kierkegaard in Kaufman, 96 ) . That is why so many feared Him, and still make. That is why he was killed. Kierkegaard continues to explicate why so many turn their dorsums on higher consciousness with his construct of apprehension. Dread is a feeling that befalls us when we realize possible or possibility in ourselves, when we learn something new that forces us to do a pick or determination, or merely to believe in a new manner. Peoples fear freedom. They fear pick because one time one is confronted with chance he is expected to take advantage of it. If you learn something that brings you out of ignorance you can neer travel back to life in that nescient mode with a clean scruples because now you know better than to populate like that. If you do non modify your being based on what you have learned, you are looked down upon. Some people appreciate possibility ( ie. of going less nescient ) because they are willing to alter or they like the option to take. Most people would much instead have neer been told that the full human race originated from a individual population in Africa 200,000 o ld ages ago. They wallow in their ignorance and hatred being pressured to alter. The Underground Man must be the most astonishing illustration of apprehension one could conceive of. He is the manifestation of apprehension. His full head exists inside the kingdom of apprehension, and apprehension in the worst manner. He is faced with an unbelievable sum of possible and chance because of his heightened consciousness yet more than anyone is unable to do the # 8220 ; qualitative spring # 8221 ; merely because he is submerging in picks, in freedom as it would look. Kierkegaard is besides really concerned with what it means to go a Christian. What is the single # 8217 ; s relationship to Christianity? He inquiries why anyone would establish their ageless felicity on something about which they can non be certain ( like historical Christian certification ) , but so goes on to state that religion and passion are certainty, and they are what make you a true Christian. By the terminal of Kierkegaard # 8217 ; s choice I have decided that he greatly admires the true Christian, but looks down upon spiritual philosophy in that it is a crutch for those who are non genuinely passionate about God. He raises the really of import contrast between nonsubjective truth and subjective truth. Which is truer? A thing surely is non true merely because you believe it is true, but I do believe that subjective truth is the more of import of the two. There is more virtue in the adult male who prays with full passion to and idol than there is in the adult male who pray s to the true God but with a false spirit. I have a great regard for passion, but infinite passion with no nonsubjective foundation does non work ( like the illustration that inkinesss were born from the Satan ) . Kierkegaard puts it best in stating # 8220 ; The truth is exactly the venture which chooses an nonsubjective uncertainness with the passion of the space # 8221 ; ( Kierkegarrd in Kaufman, 117 ) . So it is a combination of the mind and emotion that makes us a # 8220 ; true # 8221 ; Christian. This ties in with Nietzsche # 8217 ; s thoughts of Christianity in that many alleged Christians purely rely on the aim, exoteric facets of faith for comfort and wholly lack the passion required to go a true Christian. Kierkegaard is right. We are Christians as a affair of class ( Kierkegaard in Kaufman, 120 ) . About everyone I know calls himself or herself a Christian, but I have met merely two or three of them who took the rubric earnestly and were genuinely passionate and had g reat religion. Peoples are afraid, or possibly merely unwilling, to take the hazard. Passionately believing in something that is unsure to you is unsafe. As civilisation pushs frontward and trust on ground and nonsubjective truths go more and more cardinal, our demand for God to explicate life continues to diminish. Hence, being a Christian with infinite passion in today # 8217 ; s universe is both black and foolish. We have killed God, says Nietzsche. I like Dostoevsky really much because I understand the 1000 gh procedure of the Underground Man. Last twelvemonth, in fact, I was certain I was on my manner to going what I can now term the Underground Man ( thanks to this category! ) . That was when I was excessively witting, hyper-aware, and really insecure. I was far from the province of the Underground Man, but certainly in the initial phases of paranoid-schizophrenia! My ideas seemed morbid. Not that consciousness itself was a disease, but that my heightened consciousness was in some manner poisoned. Therefore I feel Dostoevsky ( when I say Dostoevsky I am talking of his Underground Man ) is incorrect to name consciousness a disease. His gross outing ideas are non the merchandise of higher consciousness but of a morbid head. His ideas are non normal ; this is what I believe. Dostoevsky admits right off that he is more intelligent than anyone else around him. However, he besides admits that this is his ruin: an intelligent adult male is bound to be an basically nondescript animal, while a adult male of character, a adult male of action, is necessarily a limited animal ( Dostoevsky in Kaufman, 4 ) . So in one sense he looks down upon the stupid, unconscious, mean adult male who exists without thought, yet in the other he badly envies ( to the point of abhorrence, he adds ) the mean adult male exactly because he is unconscious ( his absence of inordinate idea enables him to be a adult male of action ) . In rereading Notes from Underground I realize that Dostoevsky is an absolute mastermind. I am in awe at his deepness of apprehension of heightened consciousness. I will take his mouse illustration and use it to myself. I, at one point, for about three old ages, thought excessively much. I became really self-aware, analysing everything I said and everything s aid to me. I became ashamed. I became immobile, and it was most acute when I smoked marihuana. I was so immobile when high that I was afraid to talk. I would desire to discourse and come back, felt compelled to, cognize precisely when something should be said and what its content should be, but could non because I was surrounded by a # 8220 ; nefariousness in the signifier of inquiries and uncertainties. . .caught up in a fatal mire # 8221 ; ( Dostoevsky in Kaufman, 11 ) . And when I did talk, I crumbled, and my insecurity was revealed, and therefore I thought of myself as worthless, a mouse. No 1 called me worthless but myself, but I was convinced that, objectively talking, I was worthless. I was a individual who did nil, entertained nil, and benefited no 1 in any manner. Merely God knows why I was alive. There are others in the universe who are worthless but are non witting of it. This puts me all the more at mistake because I realize my ineptitude and therefore should be able t o alter. But I can non alter ; it is impossible. Thankss to modern medical specialty, this is where I stop and the Underground Man picks up. He, recognizing he can non alter himself, crawls into the black hole of desperation and drowns himself in retrieving every clip he was humiliated. Then he drowns himself in his ain ill feelings about himself. After many, many old ages he begins to accept his earnestly flawed character. He takes pride in his disease and becomes masochistic. He defiles and degrades himself in the face of others, welcomes the # 8220 ; toxicant of unrealized desires turned inward, # 8221 ; and in the terminal feels a unusual pleasance in it all. Forgive my aside. I think the lesson Dostoevsky provides is ignorance is bliss. His disaffection is accentuated by the societal criterions of his clip. The decisive # 8220 ; adult male of action # 8221 ; is the 1 who achieves and becomes something. Unfortunately in this universe, you need to believe quick, act fast, and be certain in order to last. You have to cognize how to populate on the surface, to interact with others # 8217 ; personalities ( masks ) . Dostoevsky merely knows how to be as his internal being, his true being. Possibly due to his lonely upbringing he neer learned how to interact as the universe interacts, on an external degree. And since he could non make this he was alienated from the start, and continued to be alienated and to hold his true ego corrupted by blending kernel and character with out separating between the two, bring forthing his current writhed being: a paranoiac and a schizophrenic. You see, many people possess some grade of higher consciousness, but they besides know how to interact on the degree on which our society is founded # 8211 ; the degree of the mundane. These people possess being ( ability to move and take ) and cognition ( emotion, mind ) and are on their manner to apprehension ( being awake ) . Dostoevsky possessed enormous cognition, but really small being. Therefore, he had apprehension ( and possibly had even reached the # 8220 ; self consciousness # 8221 ; level a measure above the # 8220 ; wake up # 8221 ; degree ) but it was manifested in a negative manner because of his deficiency of being. ( This is my best and concluding effort at explicating Dostoevsky place! ) Carl Jaspers: the concluding chapter. Unlike our other three philosophers, Jaspers, at least as it appears to me, is less concerned with the particular. ( He is much nicer besides! ) He tries to gestate and project consciousness and being in their broadest sense. He focuses less on the person, the crowd, God, higher consciousness as a finish, and more on how these things exist inside and outside our consciousness. Jaspers # 8217 ; narrative is the most complex yet, but fortuitously he goes to great strivings to explicate himself. Still, I had a hard clip working through his doctrine, so bear with me. We worlds live and think in skylines, but the fact that we have skylines indicates there is something beyond them, environing the given skyline ( Jaspers in Kaufman, 211 ) . Jaspers now introduces the Encompassing, its two manners # 8211 ; Bing itself and the Encompassing which we are # 8211 ; and the three manifestations of the latter manner: empirical being, consciousness as such, and spirit. Jaspers makes a differentiation between the consciousness of life existences and consciousness in general, or empirical being versus the Encompassing of empirical being ( aka. Bing itself, or existenz ) . He calls the first an actuality and the 2nd an inactuality. Right now, as I think, I am witting but enclosed in my ain individualism. In my self-awareness I exist as merely an realization of truth, as a mere contemplation of my true ego. My being, my witting being, that is, is a consequence of the intersection of eternity with the temporal. This reminds me of two things: Kant # 8217 ; s th ing-in-itselfs and phenomena, and the ocean analogy. Empirical being sounds like Kant # 8217 ; s Phenomena in that it is the point at which non-physical things and thoughts like life, consciousness, and the psyche become objectively accessible to us. We grasp, analyze, and understand these things. Then we see past this topographic point, where unknown meets the head, to the unknown where we ( and everything ) exist in pure kernel. This we can non hold on. Another manner to see the state of affairs is that we are all bubbles on the surface of the ocean. Everyone comes from and returns to the same topographic point: the ocean. Recognizing this, we reach a higher degree of consciousness similar to witting love. So the manner we exist usually ( in the matrix, haha ) is an Empirical being as an indirect manifestation of our true egos ( Bing itself ) , in other words, as a contemplation. We achieve consciousness as such when we realize these restrictions of our consciousness, when we rea lize that nil we see is in its true signifier, but instead something created from our ain head. Spirit is acknowledging that everyone is everything because we are all portion of the same whole ( the ocean ) . # 8220 ; The person as spirit is non himself, but the integrity of contingent persons and of the necessary universal # 8221 ; ( Jaspers in Kaufman, 220 ) . Kant hit a dead terminal and decided we will neer be able to step outside our witting to see things as they truly are. Jaspers, nevertheless, takes us farther. He says we can excel the Encompassing which we are ; we can go our echt egos. We can Be, in the most cardinal yet most absolute manner. This is existenz, where everything appears to everything else in its true signifier, as if one were looking down upon the Encompassing. This I achieve existenz through transcendency. # 8220 ; Transcendence is the power through which I am truly myself # 8221 ; ( Jaspers in Kaufman, 219 ) . Existenz is infinity in clip. This is wher e no boundary of any kind can be found. This is where pure communicating occurs. This is absolute truth. This is God. Existenz is sing the thing-in-itself. Jaspers goes on to speak about ground and existenz being contingent upon one another, but I will non acquire into that. My reading of Jaspers is convoluted plenty, and for that I apologize. If I had more clip I would explicate myself better. The bottom line for me is that Jaspers has combined the power of Kierkegaard and Nietzsche with his ain and has explained rather convincingly that we can see God, that there is hope for world, and it begins with paying a spot more attending. I can make that. I was witting one time, but it was a bad kind of witting, like Dostoevsky # 8217 ; s. I was in horror of the awful ideas go throughing thru my caput. That # 8217 ; s when I was convinced I had a diseased head. Prozac has about cured me of that poisoned consciousness, and I # 8217 ; m now get downing to see spots and pieces of the higher consciousness I think these philosophers understand. There is so much bull*censored* in this universe ( for illustration, why do we have first feelings? ) . That # 8217 ; s why I chose the subject of shockable, dormant worlds. Because the manner we live is pathetic, and although I enjoy everyday life a great trade, I know existence runs much deeper than this, and I would wish to cognize those deepnesss and how to acquire at that place. What can adult male make? A snake pit of a batch. We have merely been reading the inquiry the incorrect manner. Kaufman, Walter. # 8220 ; Existentialism from Dostoevsky to Sarte # 8221 ; Dostoevsky, Fyodor. # 8220 ; Notes from the Underground # 8221 ;

Empirical Study Starbucks Coffee In Taiwan -Myassignmenthelp.Com

Question: Discuss About The Empirical Study Starbucks Coffee In Taiwan? Answer: Introduction Marketing mix is an essential tool for analysis of any organization. It throws light on the 8 important Ps of the business. These 8 Ps form the backbone of any organization and it is imperative that these are clear in the minds of the marketers as well as their customers. This report throws light on the 8 Ps of Starbucks which is a leading caf chain spread across the globe. The report also consists of various recommendations suggested upon the 8 Ps of Starbucks along with a brief upon the contemporary issues that affect the organization. About the Company Starbucks was founded in Seattle, Washington in the year 1971 and has been a leading name in the coffee industry since then (Schultz, 2012). Currently, the brand operates in over 23k locations across the globe. The company was founded by three friends, Gordon Bowker, Jerry Baldwin and Zev Siegl. The brand is largely well known for its coffee, effective service, ambience and quality of products. Starbucks, as the organization often says, has aimed to create a third place for people between their workplaces and homes. The Starbucks ambience is positive, friendly, comfortable and highly efficient. The couches are comfortable and all the outlets are equipped with a sufficient number of charging points and free Wi-Fi (Tu, Wang Chang, 2012). Selected Product Starbucks offers a range of products in the line of hot and cold beverages and snacks. One of the most easily available and widely demanded product of Starbucks is their Cappuccino. The product can be modified by asking to add additional flavors like caramel, hazelnut or vanilla. It is a hot beverage and owing to high amount of caffeine, it is desired by most people as a refreshing beverage. Cappuccino was also one of the most basic products of Starbucks which is being offered since the inception of the brand. Target market Target market includes those set of customers whose needs and demands the business expects to fulfill. It is important to know your target customer in order to be able to effectively cater to their needs (Armstrong, Kotler, Harker Brennan, 2015). Owing to the wide variety of its products, Starbucks caters to a huge target market. Primarily this target market involves young men and women who spend their leisure time at Starbucks. They consider the caf as a place where they can spend time with their friends and family. Secondly, the office going professionals are also targeted by the brand. The free Wi-Fi and numerous laptop and phone charging points are a clear advantage and has led to people conducting various official meetings in the caf. Lastly, small children have been catered to by the brand with their customized offerings like warm milk, hot chocolate and shakes. Marketing mix analysis This is the primary aspect of any business. Starbucks has a huge product line which is inclusive of hot and cold beverages and snacks. The product referred in the report is the classic cappuccino offered by Starbucks. It is a strong coffee and can be customized by adding additional flavors or coffee shots. It is largely available and demanded as it is the most primitive form of coffee which is loved by all. Over a period of time, Cappuccino is becoming a necessary good in the lives of people owing to rise in coffee addiction. Place Starbucks was founded in Seattle but is currently present in over 23k locations across the globe. The caf has entered various countries by either opening up franchisees or by entering into joint ventures with already existing brands. This has been largely fruitful for Starbucks and has led to their growth and development as a brand. Starbucks aims at opening up its outlets in largely commercial locations like malls and airports. This also enhances the brands presence and awareness and leads to a larger footfall (Kotler, 2015). The strategic finalization and placement of Starbucks outlet is intentionally done to attract a large number of customers at the heart of various cities. Price Starbucks products are priced differently in different countries. However, overall the brand has adopted premium pricing strategies to attract the niche customer segments targeted by the brand (Haskova, 2015). The leading competitors of Starbucks are Caf coffee day, Barista coffee, Costa coffee and Dunkin Donuts. On an average Starbucks products are priced higher than all these competitors. Being a global brand, currency fluctuations of different countries also impact the pricing of products in that country. Promotions Promotional activities are conducted by businesses in order to reach out to their consumers and enhance their brands awareness to a large set of customers. Promotional activities also enable companies to set the right positioning in the minds of the consumers and leads to an improved brand image of the company (Kotabe Helsen, 2014). Starbucks has adopted various promotional strategies to promote its goods to consumers of the target market. Few such strategies are as below: Social media marketing This is one of the leading promotional tools adopted by companies. Social media marketing refers to organizations promoting their products and services to their customers through various social media platforms like Facebook, Instagram, Pinterest, Snapchat and Twitter (Boone Kurtz, 2013). These social media platforms are becoming a bridge to enable a two way communication between the organization and its customers. It also enables businesses to reach out to a large number of customers through a single channel. Starbucks is extremely active on all these social channels and has garnered immense traction among customer spread across different parts of the globe. This is one of the biggest advantages of social media marketing (Tuten Solomon, 2017) Television and newspaper ads. Television advertisements and ads published on newspapers are a source of one way communication for organizations. These channels are highly effective in reaching out a large audience in the matter of a few seconds (Boyland Halford, 2013). Starbucks television ads are creative, effectively timed and have a high TOMA score (Top of mind awareness). They are published in leading newspapers and channels of different countries and are widely accepted by people. Billboards and hoardings Starbucks has also placed various billboards and hoardings across different geographies to grab attention of passerbys and enhance its brand awareness. Billboards are large and easy to eye and hence an interesting content placed on the board will be easy to register (Boyland Halford, 2013). Starbucks strategically places these billboards to ensure attention from customers for the maximum possible time. Process Processes form the core of any business and help organizations in improving their service delivery, production speed and inventory management (Khan, 2014). Starbuckss service delivery is efficient owing to competent staff. Once the order has been placed, the wait time ranges from 5 minutes to 15 minutes for the order to be presented on the table. If there is a complaint with the food, the staff immediately fixes the issue and replaces the order at no additional charge. Starbucks has also tied up with various food delivery organizations and consistently follows up with them regarding the speed of delivery. Starbucks also ensures appropriate behavior of all their staff members. They have dedicated vendors to supply them the raw materials for their products and have maintained long term positive relationships with them. People People associated with the organization effectively include all their direct stakeholders including their employees, customers, founders, investors and board of directors. The organizational culture of any business is the result of the people associated with the business. The culture adopted by Starbucks is one of its biggest strengths. Their organization working experience is fun, creative, responsible and largely flexible. The organization believes in open channels of communication that build trust. Employees are trained to treat all their customers well and the similar culture is seen across all their outlets. Physical evidence The physical evidence demonstrated by Starbucks includes its office space as well as various outlets spread across the globe. The outlets are marked by a grand Starbucks logo on its entrance and various interesting quotes placed on their walls. The couches are specially designed for the brand to ensure comfort of their customers. Wi-Fi is installed across all outlets and provided to customers free of cost. Starbucks offices are placed in every country of its operations and employs a large number of people from across the world (Wirtz, 2012). Customer reviews of Starbucks on their website, social media as well as delivery giants like Zomato are also a physical evidence of the companys growth and success. Their personalized coffee mugs with the customers name on it have garnered immense buzz across various social media platforms also form a part of the physical evidence demonstrated by Starbucks (Gordon, 2012). Partnerships Since its inception, Starbucks has partnered with various leading brands across the globe to enhance their presence and competence in the market. While expanding onto international boundaries, Starbucks also gets into various join ventures with established local businesses. Starbucks also has various community centers like Seattle sounders FC and The Seattle foundation for their humanitarian works. They are also the official partners of the upcoming Special Olympics to be held in 2018. In order to enhance its digital presence, Starbucks has also partnered with Spotify, a leading music application. In India, Starbucks has entered into a joint venture with industry leader Tata Corporation. Similarly, in Japan, the brand has tied up with Sazaby Inc. These partnerships have helped the companys growth and brand awareness leading to an improved brand image. Recommendations Starbucks is a highly successful coffee chain which is well known for the high quality of its products and excellence in customer service. Many strategies adopted by the company have hit the nail on top in an effective manner. However, there is still room for improvement. Few recommendations for Starbucks are as below: Product Introduction of more products as per the changing needs of the people is recommended to Starbucks to make sure that the company is able to fulfil the needs of their consumers. Example making products that are gluten free or vegan can largely impact their customer base. Serving food specifically prepared for lactose intolerant customers can also lead to improved sales and help the brand target this niche market as well. Starbucks already has over 23k outlets across the globe. However, drive through or take away facility can be installed to target those consumers who do not wish to park their cars and enter a facility for a cup of coffee. This improvement will help in increasing sales for Starbucks and will lead to an added convenience for the consumers. At present Starbucks products are premium priced. Therefore, introducing competitive pricing for certain products can help in increased sales and an improved target market (Mooradian, Matzler Ring, 2013). Loyal customers could also be provided with Starbucks cards where they could earn points on every purchase and redeem those points in their next purchase. Promotions Starbucks has effectively pushed the social media envelope effectively and has a prestigious following of a large number of members across every platform. Snapchat and live features of Instagram and Facebook can be further utilized to be able to cater to an improved target market (Vaterlaus, Barnett, Roche Young, 2016). Starbucks already adopts to various customer engaging strategies on Twitter and Facebook. The brand could now focus on bringing in more use generated content leading to enhanced trust. Process Starbucks process must be maintained the same through consistent training of employees and deeper relationships with their vendors. Installation of an even more effective inventory management tools might lead to reduced wait time for consumers. However, such a strategy can be recommended post a cost benefit analysis. People Increased number of trainings for employees and efforts put in to ensure a higher employee retention are recommended. The organization must at all times ensure that the increased internationalization does not impact the organizational culture of the firm across all their offices and outlets. Physical evidence The physical outlets and offices of Starbucks are highly competent. A drive through and pick up zone can be installed in the outlets for added convenience of customers. The products offered could also be modified to suit the changing social needs of people. The billboard ads must be creatively designed and changed every two months for increased retention in the minds of consumers. The logo of the brand, coffee cups and outlet infrastructure must be maintained as it currently is. Partnerships The current partnerships of the firm must be maintained. Starbucks could aim at attaining a higher share in their joint ventures. More partnerships would be formed with increased expansion and Starbucks must aim to build profitable and long term relationships with these partners. Contemporary issues affecting Starbucks Social media interactions of Starbucks are prevalent across all social media platforms like Facebook, Instagram, Twitter and Pinterest. The brand has effective pushed the social media platform and targeted the desired set of consumers in their spaces. Social media has also helped Starbucks build a two way communication directly with their customers. The brand has demonstrated effective social listening skills and continues to respond to customers on these platforms. These social media interactions are highly beneficial for organizations in gaining transparent feedback. At the same time, user reviews on these platforms can lead to an improved brand image in the minds of its consumers. The increase in social media interactions is evident in the current scenario and it is imperative that organizations take advantage of these interactions to mark a significant presence for the consumers. Social media interactions have made the industry rather transparent and it has become easier to analyze the strategies of competitors as well. Starbucks has extremely competently managed its social media image and this has led to a positive image and goodwill for the brand across boundaries. Globalization Globalization is a concurrent phenomenon and has made the world a flat place. Globalization has also made the flow of information, people, goods services, technology and brands (Beck, 2015). Globalization has enabled brands like Starbucks to begin and succeed in their international journey. Today, Starbucks is present across 5 continents and this is a benefit of Globalization. Through this, Starbucks has sold various franchises and entered into successful joint ventures. The look, feel and even the culture of Starbucks outlets has remained the same throughout the world. Globalization has also increased the disposable income of people across the globe and has made Starbucks affordable leading to increased business for the brand (Pieterse, 2015). Today, the brand is renowned among a lot of people and leading businesses are willing to collaborate with Starbucks. The enhanced awareness of the brand and its widespread reach is the gift of globalization in the world. Conclusion Starbucks is a leading coffee chain that was founded in Seattle. The product in discussion is its cappuccino. The brand has its presence wide across various countries. This report discusses the 8 Ps of marketing for Starbucks. The products of the brand range between hot and cold beverages and snacks. These products are premium priced to attract the niche customer segment. Starbucks specifically designs its outlets to make it comfortable for its customers with prompt availability of services. Starbucks aims are creating a third space for its customer between their homes and jobs. As the firm often says, that they dont sell coffee, they sell an experience. This experience is largely cherished by their customers. The organizational culture of Starbucks is also fun, lively and highly flexible. The efficiency of their processes ensure prompt service and satisfied customers. Interaction through social media and increasing globalization are leading contemporary issues that have helped the brand reach out to a much wider audience (Shankar, Carpenter Farley, 2012). Globalization has made it easier for Starbucks to mark its presence in international boundaries. While social media interaction has enabled the brand to build a deeper and stronger connect with their customers. 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