Racial Inequality And Mathew Weiner s Smart Yet Subtle...

A lot has been made of Mad Men’s take on the period’s fashion and culture. From the ad agency, the alcoholism to beards, racial inequality and Mathew Weiner’s smart yet subtle dialogue. His AMC drama uses setting to bolster character, and character to bring to light many predominant themes. One of the show’s distinctive qualities is its tendency to use side characters in order to underline the show’s thematic goals. This has mainly been applicable when with Mad Men‘s queer characters. Where a less complex show might utilize a homosexual character randomly, the queers on this show reflect an evolution which reflects the changing of the society as a whole. In this way, everyone from season one’s quiet and â€Å"in-the-closet† Sal to Season 6’s more aggressive Bob Benson drives viewers forward through a quickly changing, and increasingly sexual time. (I watched ahead.) The year was 1960 when we met Salvatore Romano, but 1950s standards and values remain attached to the new decade. Initially, Sal is a gentle giant closet case who claims to have never had sex with a man. Over three seasons, he keeps up his â€Å"straight† faà §ade by dating and marrying, then has his first gay sexual experience but maintains his position at Sterling Cooper until Lee Garner Jr., a client, propositions him. Sal is fired when he refuses Lee’s advances and in his last scene, he calls his wife from a pay phone. Behind him, a small crowd of seemingly gay men head for undergrowth of trees, the image suggests aShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pagesand other assets that were once the primary management emphasis. This profitability and growth also entails their integration with the effectiveness of a company’s human strengths, customer and supplier relationships, brand names and technology, and sm arts of knowledge and intellect. Most important, this profitability and growth means the successful implementation of these leading-edge initiatives in hands-on organization wide actions that provide measurable competitive advantage on a continuing basis

Network And Relational Perspectives For Community Psychology

Annotated Bibliography Source 1: Watling Neal, J. D. Christens, B. (2014). Linking the Levels: Network and Relational Perspectives for Community Psychology. Retrieved from https://www.researchgate.net/profile/Brian_Christens/publication/261771586_Linking_the_Levels_Network_and_Relational_Perspectives_for_Community_Psychology/links/557b03bc08aec87640d9b364.pdf Summary In the article â€Å"Linking the Levels: Network and Relational Perspectives for Community Psychology†, networks and relationships have great importance for understanding communities, settings, larger social system, and neighborhoods (Watling Neal, 2014). Generally, it can be said that relational and network perspectives have an ability to provide empirical and conceptual links†¦show more content†¦Boyd, 2014). It was performed to determine the manifestation of organization studies in the literature. This will prove helpful in determining the perfect coding strategy to measure collected information. Source 3: Dey, A. 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The Tour - 1031 Words

Charles Lucas Brenda Craven English Composition 101VA 1 July 2013 The Tour As a young man, leaving your home country for the first time is a very scary endeavor. I had barely left the small state of West Virginia, much less, traveled abroad to a whole other continent. I was about to embark upon the second adventure of my adult life. The first being my first airplane ride to attend basic training at Fort Bliss, in El Paso, Texas. I was happy to be doing be doing things as an adult, and I was proud to serve my country, yet I was very anxious about what may lie ahead for me. I guess at that age, and my lack of experience, I could not understand why I was going to Korea. There was no war going on there, and I was an†¦show more content†¦It seemed that there were people everywhere. Most were walking or on bicycles, but it seemed no one was just standing around. Everyone had a purpose, not just meandering around, just very busy people. 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The Social Impact of Drug Abuse - 24406 Words

Num ber 2 THE SOCIAL IMPACT OF DRUG ABUSE This study was originally prepared by UNDCP as a position paper for the World Summit for Social Development (Copenhagen, 6-12 March 1995) Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter Part one: background I. The drug problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 A. B. C. D. E. The global context . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Growing plants to produce drugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Distribution and illicit trafficking . . .†¦show more content†¦The paper concerns primarily narcotic drugs and psychotropic substances but also includes, where appropriate, information on problems related to the abuse of other addictive substances such as alcohol and tobacco. 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Dostoevsky Kierkegaard Nietsche And Jaspers Essay Research free essay sample

Dostoevsky, Kierkegaard, Nietsche, And Jaspers Essay, Research Paper Daniel Leonard Existentialism Dr. Brahinsky March 27, 2000 Trev, wake up! Dostoevsky, Kierkegaard, Nietzsche, and Jaspers write of many of import issues refering our being and society in general, but the 1 that involvements me the most is the belief in the ignorance and stupidity of the bulk of the human race. We are so shockable, so asleep, so afraid of researching ourselves and what is beyond this across-the-board narrative we have created and in which we live ( and ironically hatred ) . These four philosophers all seem to see the large image. Some wish they neer had, others feel born once more and superior to the remainder of world. Regardless, until the full universe understands, there is no hope for adult male # 8217 ; s endurance. I will get down with Mr. Nietzsche who speaks with a really barbarous and pointed attitude. He is rather angry with people in general for being shallow, for falling asleep to the cultural drone humming in the dorsum of all our caputs. It is so easy to populate daily like dead organic structures, making what you are told, working invariably to avoid believing excessively much. ( That # 8217 ; s why I love work! ) . We fear what is indoors. We are afraid to be as our psyche and our heads. Society, scientific discipline, and even academic doctrine avoid looking inward, or paradoxically, seeing the large image. The full universe is seting us to kip. They # 8220 ; effort to understand this canvas and these colourss, but non the image # 8221 ; ( Nietzsche in Kaufman, 124 ) . Merely the true philosopher, the true understander of being, can uncover that topographic point where stuff can no longer pervert you. There are so many obstructions ( we refer to them as civilization and usage ) in this universe that obstruct our way to higher consciousness where we will recognize the unity of everything and achieve witting love. Equally shortly as we realize we are all bubbles drifting on the same ocean, we become wholly free from these obstructions and have nil to fear, non even decease. This is heaven on Earth. Nietzsche recognized faith as possibly the greatest obstruction of them all. It purportedly was created to assist get the better of all the other obstructions, but now farther disorients us and about leads us in the opposite way. Interestingly, Nietzsche sees as the root of turning nihilism non social or psychological corruptness, but Christian reading. I # 8217 ; m non rather certain I understand this, but the manner I see it is Christianity ( along with many faiths ) # 8211 ; the one establishment created to salve and give significance to life # 8211 ; is, through its current and turning lip service, taking intending off from life. Jesus was a great instructor. His cardinal message was that if we love one another and do non let ourselves to acquire caught up in the mundane facets of life, we can accomplish a higher degree of being and happen true felicity. Christianity developed out of Jesus # 8217 ; learning as a kind of stepping-stone to assist people understand Jesus and acq uire to the topographic point he was speaking about. Christianity is like a set of guidelines to take us to higher consciousness. But we have made a complete jeer of Christ and his instruction. Christianity has lost sight of its original end and go wholly bemused with regulations and ordinances. We do non necessitate faith ; it is merely here to assist us. But alternatively of higher consciousness going the end, faith is now the end. Equally long as you follow the regulations and ordinances of the church, every bit long as you have faith, you are a good individual. Incorrect! You are a nihilist. In The Antichrist Nietzsche viciously attacks the priests and theologists who advocate this fabricated universe of God, the Satan, wickedness, salvation, free will, etc, which # 8220 ; falsifies, devalues, and negates world # 8221 ; because we can non stand the sight of it ( Nietzsche, 533 ) . The church has pronounced sanctums exactly what the Jesus the Gospel felt to be beneath and behin d himself ( Nietzsche, 536 ) . The land of Eden is non a topographic point we go after we die. It is a province of the bosom and we can be at that place right now, here on Earth, if we follow Jesus # 8217 ; true message. But what is Jesus # 8217 ; true message? If nil else it is to be yourself, love your neighbour, and avoid the crowd at all costs ( nice segue, right? ) . Soren Kierkergaard has a large job with # 8220 ; the crowd # 8221 ; of which so many worlds seem to be a portion. This mass of people bing in the province of consciousness called waking slumber is the wheels of our civilisation yet have no idea of where they are traveling. Kierkegaard is awake, and hence superior to everyone around him. His clip was one of technological pioneering, society blindly traveling frontward looking for ways to do like easier. Many boarded the bandwagon of alteration, following the technological revolution for no good ground. Kierkegaard went out into the streets of Copenhagen and tried to flim-flam people into seeing the truth by knocking society when he had no right to, because he was a moonstruck loafer ( in camouflage, of class ) . His chief job with the crowd is that is a safety for all who fear ind ividualism and the decision-making that comes with it. He speaks repeatedly of how the journalist can compose anything he wants ( things he would neer state talking one-on-one with another individual ) and his words will touch 1000s upon 1000s of ears and be taken earnestly, but because of the namelessness of both the writer and the public reader, duty for things said can be wholly avoided. The crowd is failing. The crowd is untruth. Nietzsche says the same thing: people are afraid to look inward. They seek safety from their heads in work and changeless activity. Jesus would hold no association with the crowd. Truth, individualism, and higher consciousness radiated from him. The nazarene could merely be # 8220 ; what He is, the truth, which relates itself to the single # 8221 ; ( Kierkegaard in Kaufman, 96 ) . That is why so many feared Him, and still make. That is why he was killed. Kierkegaard continues to explicate why so many turn their dorsums on higher consciousness with his construct of apprehension. Dread is a feeling that befalls us when we realize possible or possibility in ourselves, when we learn something new that forces us to do a pick or determination, or merely to believe in a new manner. Peoples fear freedom. They fear pick because one time one is confronted with chance he is expected to take advantage of it. If you learn something that brings you out of ignorance you can neer travel back to life in that nescient mode with a clean scruples because now you know better than to populate like that. If you do non modify your being based on what you have learned, you are looked down upon. Some people appreciate possibility ( ie. of going less nescient ) because they are willing to alter or they like the option to take. Most people would much instead have neer been told that the full human race originated from a individual population in Africa 200,000 o ld ages ago. They wallow in their ignorance and hatred being pressured to alter. The Underground Man must be the most astonishing illustration of apprehension one could conceive of. He is the manifestation of apprehension. His full head exists inside the kingdom of apprehension, and apprehension in the worst manner. He is faced with an unbelievable sum of possible and chance because of his heightened consciousness yet more than anyone is unable to do the # 8220 ; qualitative spring # 8221 ; merely because he is submerging in picks, in freedom as it would look. Kierkegaard is besides really concerned with what it means to go a Christian. What is the single # 8217 ; s relationship to Christianity? He inquiries why anyone would establish their ageless felicity on something about which they can non be certain ( like historical Christian certification ) , but so goes on to state that religion and passion are certainty, and they are what make you a true Christian. By the terminal of Kierkegaard # 8217 ; s choice I have decided that he greatly admires the true Christian, but looks down upon spiritual philosophy in that it is a crutch for those who are non genuinely passionate about God. He raises the really of import contrast between nonsubjective truth and subjective truth. Which is truer? A thing surely is non true merely because you believe it is true, but I do believe that subjective truth is the more of import of the two. There is more virtue in the adult male who prays with full passion to and idol than there is in the adult male who pray s to the true God but with a false spirit. I have a great regard for passion, but infinite passion with no nonsubjective foundation does non work ( like the illustration that inkinesss were born from the Satan ) . Kierkegaard puts it best in stating # 8220 ; The truth is exactly the venture which chooses an nonsubjective uncertainness with the passion of the space # 8221 ; ( Kierkegarrd in Kaufman, 117 ) . So it is a combination of the mind and emotion that makes us a # 8220 ; true # 8221 ; Christian. This ties in with Nietzsche # 8217 ; s thoughts of Christianity in that many alleged Christians purely rely on the aim, exoteric facets of faith for comfort and wholly lack the passion required to go a true Christian. Kierkegaard is right. We are Christians as a affair of class ( Kierkegaard in Kaufman, 120 ) . About everyone I know calls himself or herself a Christian, but I have met merely two or three of them who took the rubric earnestly and were genuinely passionate and had g reat religion. Peoples are afraid, or possibly merely unwilling, to take the hazard. Passionately believing in something that is unsure to you is unsafe. As civilisation pushs frontward and trust on ground and nonsubjective truths go more and more cardinal, our demand for God to explicate life continues to diminish. Hence, being a Christian with infinite passion in today # 8217 ; s universe is both black and foolish. We have killed God, says Nietzsche. I like Dostoevsky really much because I understand the 1000 gh procedure of the Underground Man. Last twelvemonth, in fact, I was certain I was on my manner to going what I can now term the Underground Man ( thanks to this category! ) . That was when I was excessively witting, hyper-aware, and really insecure. I was far from the province of the Underground Man, but certainly in the initial phases of paranoid-schizophrenia! My ideas seemed morbid. Not that consciousness itself was a disease, but that my heightened consciousness was in some manner poisoned. Therefore I feel Dostoevsky ( when I say Dostoevsky I am talking of his Underground Man ) is incorrect to name consciousness a disease. His gross outing ideas are non the merchandise of higher consciousness but of a morbid head. His ideas are non normal ; this is what I believe. Dostoevsky admits right off that he is more intelligent than anyone else around him. However, he besides admits that this is his ruin: an intelligent adult male is bound to be an basically nondescript animal, while a adult male of character, a adult male of action, is necessarily a limited animal ( Dostoevsky in Kaufman, 4 ) . So in one sense he looks down upon the stupid, unconscious, mean adult male who exists without thought, yet in the other he badly envies ( to the point of abhorrence, he adds ) the mean adult male exactly because he is unconscious ( his absence of inordinate idea enables him to be a adult male of action ) . In rereading Notes from Underground I realize that Dostoevsky is an absolute mastermind. I am in awe at his deepness of apprehension of heightened consciousness. I will take his mouse illustration and use it to myself. I, at one point, for about three old ages, thought excessively much. I became really self-aware, analysing everything I said and everything s aid to me. I became ashamed. I became immobile, and it was most acute when I smoked marihuana. I was so immobile when high that I was afraid to talk. I would desire to discourse and come back, felt compelled to, cognize precisely when something should be said and what its content should be, but could non because I was surrounded by a # 8220 ; nefariousness in the signifier of inquiries and uncertainties. . .caught up in a fatal mire # 8221 ; ( Dostoevsky in Kaufman, 11 ) . And when I did talk, I crumbled, and my insecurity was revealed, and therefore I thought of myself as worthless, a mouse. No 1 called me worthless but myself, but I was convinced that, objectively talking, I was worthless. I was a individual who did nil, entertained nil, and benefited no 1 in any manner. Merely God knows why I was alive. There are others in the universe who are worthless but are non witting of it. This puts me all the more at mistake because I realize my ineptitude and therefore should be able t o alter. But I can non alter ; it is impossible. Thankss to modern medical specialty, this is where I stop and the Underground Man picks up. He, recognizing he can non alter himself, crawls into the black hole of desperation and drowns himself in retrieving every clip he was humiliated. Then he drowns himself in his ain ill feelings about himself. After many, many old ages he begins to accept his earnestly flawed character. He takes pride in his disease and becomes masochistic. He defiles and degrades himself in the face of others, welcomes the # 8220 ; toxicant of unrealized desires turned inward, # 8221 ; and in the terminal feels a unusual pleasance in it all. Forgive my aside. I think the lesson Dostoevsky provides is ignorance is bliss. His disaffection is accentuated by the societal criterions of his clip. The decisive # 8220 ; adult male of action # 8221 ; is the 1 who achieves and becomes something. Unfortunately in this universe, you need to believe quick, act fast, and be certain in order to last. You have to cognize how to populate on the surface, to interact with others # 8217 ; personalities ( masks ) . Dostoevsky merely knows how to be as his internal being, his true being. Possibly due to his lonely upbringing he neer learned how to interact as the universe interacts, on an external degree. And since he could non make this he was alienated from the start, and continued to be alienated and to hold his true ego corrupted by blending kernel and character with out separating between the two, bring forthing his current writhed being: a paranoiac and a schizophrenic. You see, many people possess some grade of higher consciousness, but they besides know how to interact on the degree on which our society is founded # 8211 ; the degree of the mundane. These people possess being ( ability to move and take ) and cognition ( emotion, mind ) and are on their manner to apprehension ( being awake ) . Dostoevsky possessed enormous cognition, but really small being. Therefore, he had apprehension ( and possibly had even reached the # 8220 ; self consciousness # 8221 ; level a measure above the # 8220 ; wake up # 8221 ; degree ) but it was manifested in a negative manner because of his deficiency of being. ( This is my best and concluding effort at explicating Dostoevsky place! ) Carl Jaspers: the concluding chapter. Unlike our other three philosophers, Jaspers, at least as it appears to me, is less concerned with the particular. ( He is much nicer besides! ) He tries to gestate and project consciousness and being in their broadest sense. He focuses less on the person, the crowd, God, higher consciousness as a finish, and more on how these things exist inside and outside our consciousness. Jaspers # 8217 ; narrative is the most complex yet, but fortuitously he goes to great strivings to explicate himself. Still, I had a hard clip working through his doctrine, so bear with me. We worlds live and think in skylines, but the fact that we have skylines indicates there is something beyond them, environing the given skyline ( Jaspers in Kaufman, 211 ) . Jaspers now introduces the Encompassing, its two manners # 8211 ; Bing itself and the Encompassing which we are # 8211 ; and the three manifestations of the latter manner: empirical being, consciousness as such, and spirit. Jaspers makes a differentiation between the consciousness of life existences and consciousness in general, or empirical being versus the Encompassing of empirical being ( aka. Bing itself, or existenz ) . He calls the first an actuality and the 2nd an inactuality. Right now, as I think, I am witting but enclosed in my ain individualism. In my self-awareness I exist as merely an realization of truth, as a mere contemplation of my true ego. My being, my witting being, that is, is a consequence of the intersection of eternity with the temporal. This reminds me of two things: Kant # 8217 ; s th ing-in-itselfs and phenomena, and the ocean analogy. Empirical being sounds like Kant # 8217 ; s Phenomena in that it is the point at which non-physical things and thoughts like life, consciousness, and the psyche become objectively accessible to us. We grasp, analyze, and understand these things. Then we see past this topographic point, where unknown meets the head, to the unknown where we ( and everything ) exist in pure kernel. This we can non hold on. Another manner to see the state of affairs is that we are all bubbles on the surface of the ocean. Everyone comes from and returns to the same topographic point: the ocean. Recognizing this, we reach a higher degree of consciousness similar to witting love. So the manner we exist usually ( in the matrix, haha ) is an Empirical being as an indirect manifestation of our true egos ( Bing itself ) , in other words, as a contemplation. We achieve consciousness as such when we realize these restrictions of our consciousness, when we rea lize that nil we see is in its true signifier, but instead something created from our ain head. Spirit is acknowledging that everyone is everything because we are all portion of the same whole ( the ocean ) . # 8220 ; The person as spirit is non himself, but the integrity of contingent persons and of the necessary universal # 8221 ; ( Jaspers in Kaufman, 220 ) . Kant hit a dead terminal and decided we will neer be able to step outside our witting to see things as they truly are. Jaspers, nevertheless, takes us farther. He says we can excel the Encompassing which we are ; we can go our echt egos. We can Be, in the most cardinal yet most absolute manner. This is existenz, where everything appears to everything else in its true signifier, as if one were looking down upon the Encompassing. This I achieve existenz through transcendency. # 8220 ; Transcendence is the power through which I am truly myself # 8221 ; ( Jaspers in Kaufman, 219 ) . Existenz is infinity in clip. This is wher e no boundary of any kind can be found. This is where pure communicating occurs. This is absolute truth. This is God. Existenz is sing the thing-in-itself. Jaspers goes on to speak about ground and existenz being contingent upon one another, but I will non acquire into that. My reading of Jaspers is convoluted plenty, and for that I apologize. If I had more clip I would explicate myself better. The bottom line for me is that Jaspers has combined the power of Kierkegaard and Nietzsche with his ain and has explained rather convincingly that we can see God, that there is hope for world, and it begins with paying a spot more attending. I can make that. I was witting one time, but it was a bad kind of witting, like Dostoevsky # 8217 ; s. I was in horror of the awful ideas go throughing thru my caput. That # 8217 ; s when I was convinced I had a diseased head. Prozac has about cured me of that poisoned consciousness, and I # 8217 ; m now get downing to see spots and pieces of the higher consciousness I think these philosophers understand. There is so much bull*censored* in this universe ( for illustration, why do we have first feelings? ) . That # 8217 ; s why I chose the subject of shockable, dormant worlds. Because the manner we live is pathetic, and although I enjoy everyday life a great trade, I know existence runs much deeper than this, and I would wish to cognize those deepnesss and how to acquire at that place. What can adult male make? A snake pit of a batch. We have merely been reading the inquiry the incorrect manner. Kaufman, Walter. # 8220 ; Existentialism from Dostoevsky to Sarte # 8221 ; Dostoevsky, Fyodor. # 8220 ; Notes from the Underground # 8221 ;

Empirical Study Starbucks Coffee In Taiwan -Myassignmenthelp.Com

Question: Discuss About The Empirical Study Starbucks Coffee In Taiwan? Answer: Introduction Marketing mix is an essential tool for analysis of any organization. It throws light on the 8 important Ps of the business. These 8 Ps form the backbone of any organization and it is imperative that these are clear in the minds of the marketers as well as their customers. This report throws light on the 8 Ps of Starbucks which is a leading caf chain spread across the globe. The report also consists of various recommendations suggested upon the 8 Ps of Starbucks along with a brief upon the contemporary issues that affect the organization. About the Company Starbucks was founded in Seattle, Washington in the year 1971 and has been a leading name in the coffee industry since then (Schultz, 2012). Currently, the brand operates in over 23k locations across the globe. The company was founded by three friends, Gordon Bowker, Jerry Baldwin and Zev Siegl. The brand is largely well known for its coffee, effective service, ambience and quality of products. Starbucks, as the organization often says, has aimed to create a third place for people between their workplaces and homes. The Starbucks ambience is positive, friendly, comfortable and highly efficient. The couches are comfortable and all the outlets are equipped with a sufficient number of charging points and free Wi-Fi (Tu, Wang Chang, 2012). Selected Product Starbucks offers a range of products in the line of hot and cold beverages and snacks. One of the most easily available and widely demanded product of Starbucks is their Cappuccino. The product can be modified by asking to add additional flavors like caramel, hazelnut or vanilla. It is a hot beverage and owing to high amount of caffeine, it is desired by most people as a refreshing beverage. Cappuccino was also one of the most basic products of Starbucks which is being offered since the inception of the brand. Target market Target market includes those set of customers whose needs and demands the business expects to fulfill. It is important to know your target customer in order to be able to effectively cater to their needs (Armstrong, Kotler, Harker Brennan, 2015). Owing to the wide variety of its products, Starbucks caters to a huge target market. Primarily this target market involves young men and women who spend their leisure time at Starbucks. They consider the caf as a place where they can spend time with their friends and family. Secondly, the office going professionals are also targeted by the brand. The free Wi-Fi and numerous laptop and phone charging points are a clear advantage and has led to people conducting various official meetings in the caf. Lastly, small children have been catered to by the brand with their customized offerings like warm milk, hot chocolate and shakes. Marketing mix analysis This is the primary aspect of any business. Starbucks has a huge product line which is inclusive of hot and cold beverages and snacks. The product referred in the report is the classic cappuccino offered by Starbucks. It is a strong coffee and can be customized by adding additional flavors or coffee shots. It is largely available and demanded as it is the most primitive form of coffee which is loved by all. Over a period of time, Cappuccino is becoming a necessary good in the lives of people owing to rise in coffee addiction. Place Starbucks was founded in Seattle but is currently present in over 23k locations across the globe. The caf has entered various countries by either opening up franchisees or by entering into joint ventures with already existing brands. This has been largely fruitful for Starbucks and has led to their growth and development as a brand. Starbucks aims at opening up its outlets in largely commercial locations like malls and airports. This also enhances the brands presence and awareness and leads to a larger footfall (Kotler, 2015). The strategic finalization and placement of Starbucks outlet is intentionally done to attract a large number of customers at the heart of various cities. Price Starbucks products are priced differently in different countries. However, overall the brand has adopted premium pricing strategies to attract the niche customer segments targeted by the brand (Haskova, 2015). The leading competitors of Starbucks are Caf coffee day, Barista coffee, Costa coffee and Dunkin Donuts. On an average Starbucks products are priced higher than all these competitors. Being a global brand, currency fluctuations of different countries also impact the pricing of products in that country. Promotions Promotional activities are conducted by businesses in order to reach out to their consumers and enhance their brands awareness to a large set of customers. Promotional activities also enable companies to set the right positioning in the minds of the consumers and leads to an improved brand image of the company (Kotabe Helsen, 2014). Starbucks has adopted various promotional strategies to promote its goods to consumers of the target market. Few such strategies are as below: Social media marketing This is one of the leading promotional tools adopted by companies. Social media marketing refers to organizations promoting their products and services to their customers through various social media platforms like Facebook, Instagram, Pinterest, Snapchat and Twitter (Boone Kurtz, 2013). These social media platforms are becoming a bridge to enable a two way communication between the organization and its customers. It also enables businesses to reach out to a large number of customers through a single channel. Starbucks is extremely active on all these social channels and has garnered immense traction among customer spread across different parts of the globe. This is one of the biggest advantages of social media marketing (Tuten Solomon, 2017) Television and newspaper ads. Television advertisements and ads published on newspapers are a source of one way communication for organizations. These channels are highly effective in reaching out a large audience in the matter of a few seconds (Boyland Halford, 2013). Starbucks television ads are creative, effectively timed and have a high TOMA score (Top of mind awareness). They are published in leading newspapers and channels of different countries and are widely accepted by people. Billboards and hoardings Starbucks has also placed various billboards and hoardings across different geographies to grab attention of passerbys and enhance its brand awareness. Billboards are large and easy to eye and hence an interesting content placed on the board will be easy to register (Boyland Halford, 2013). Starbucks strategically places these billboards to ensure attention from customers for the maximum possible time. Process Processes form the core of any business and help organizations in improving their service delivery, production speed and inventory management (Khan, 2014). Starbuckss service delivery is efficient owing to competent staff. Once the order has been placed, the wait time ranges from 5 minutes to 15 minutes for the order to be presented on the table. If there is a complaint with the food, the staff immediately fixes the issue and replaces the order at no additional charge. Starbucks has also tied up with various food delivery organizations and consistently follows up with them regarding the speed of delivery. Starbucks also ensures appropriate behavior of all their staff members. They have dedicated vendors to supply them the raw materials for their products and have maintained long term positive relationships with them. People People associated with the organization effectively include all their direct stakeholders including their employees, customers, founders, investors and board of directors. The organizational culture of any business is the result of the people associated with the business. The culture adopted by Starbucks is one of its biggest strengths. Their organization working experience is fun, creative, responsible and largely flexible. The organization believes in open channels of communication that build trust. Employees are trained to treat all their customers well and the similar culture is seen across all their outlets. Physical evidence The physical evidence demonstrated by Starbucks includes its office space as well as various outlets spread across the globe. The outlets are marked by a grand Starbucks logo on its entrance and various interesting quotes placed on their walls. The couches are specially designed for the brand to ensure comfort of their customers. Wi-Fi is installed across all outlets and provided to customers free of cost. Starbucks offices are placed in every country of its operations and employs a large number of people from across the world (Wirtz, 2012). Customer reviews of Starbucks on their website, social media as well as delivery giants like Zomato are also a physical evidence of the companys growth and success. Their personalized coffee mugs with the customers name on it have garnered immense buzz across various social media platforms also form a part of the physical evidence demonstrated by Starbucks (Gordon, 2012). Partnerships Since its inception, Starbucks has partnered with various leading brands across the globe to enhance their presence and competence in the market. While expanding onto international boundaries, Starbucks also gets into various join ventures with established local businesses. Starbucks also has various community centers like Seattle sounders FC and The Seattle foundation for their humanitarian works. They are also the official partners of the upcoming Special Olympics to be held in 2018. In order to enhance its digital presence, Starbucks has also partnered with Spotify, a leading music application. In India, Starbucks has entered into a joint venture with industry leader Tata Corporation. Similarly, in Japan, the brand has tied up with Sazaby Inc. These partnerships have helped the companys growth and brand awareness leading to an improved brand image. Recommendations Starbucks is a highly successful coffee chain which is well known for the high quality of its products and excellence in customer service. Many strategies adopted by the company have hit the nail on top in an effective manner. However, there is still room for improvement. Few recommendations for Starbucks are as below: Product Introduction of more products as per the changing needs of the people is recommended to Starbucks to make sure that the company is able to fulfil the needs of their consumers. Example making products that are gluten free or vegan can largely impact their customer base. Serving food specifically prepared for lactose intolerant customers can also lead to improved sales and help the brand target this niche market as well. Starbucks already has over 23k outlets across the globe. However, drive through or take away facility can be installed to target those consumers who do not wish to park their cars and enter a facility for a cup of coffee. This improvement will help in increasing sales for Starbucks and will lead to an added convenience for the consumers. At present Starbucks products are premium priced. Therefore, introducing competitive pricing for certain products can help in increased sales and an improved target market (Mooradian, Matzler Ring, 2013). Loyal customers could also be provided with Starbucks cards where they could earn points on every purchase and redeem those points in their next purchase. Promotions Starbucks has effectively pushed the social media envelope effectively and has a prestigious following of a large number of members across every platform. Snapchat and live features of Instagram and Facebook can be further utilized to be able to cater to an improved target market (Vaterlaus, Barnett, Roche Young, 2016). Starbucks already adopts to various customer engaging strategies on Twitter and Facebook. The brand could now focus on bringing in more use generated content leading to enhanced trust. Process Starbucks process must be maintained the same through consistent training of employees and deeper relationships with their vendors. Installation of an even more effective inventory management tools might lead to reduced wait time for consumers. However, such a strategy can be recommended post a cost benefit analysis. People Increased number of trainings for employees and efforts put in to ensure a higher employee retention are recommended. The organization must at all times ensure that the increased internationalization does not impact the organizational culture of the firm across all their offices and outlets. Physical evidence The physical outlets and offices of Starbucks are highly competent. A drive through and pick up zone can be installed in the outlets for added convenience of customers. The products offered could also be modified to suit the changing social needs of people. The billboard ads must be creatively designed and changed every two months for increased retention in the minds of consumers. The logo of the brand, coffee cups and outlet infrastructure must be maintained as it currently is. Partnerships The current partnerships of the firm must be maintained. Starbucks could aim at attaining a higher share in their joint ventures. More partnerships would be formed with increased expansion and Starbucks must aim to build profitable and long term relationships with these partners. Contemporary issues affecting Starbucks Social media interactions of Starbucks are prevalent across all social media platforms like Facebook, Instagram, Twitter and Pinterest. The brand has effective pushed the social media platform and targeted the desired set of consumers in their spaces. Social media has also helped Starbucks build a two way communication directly with their customers. The brand has demonstrated effective social listening skills and continues to respond to customers on these platforms. These social media interactions are highly beneficial for organizations in gaining transparent feedback. At the same time, user reviews on these platforms can lead to an improved brand image in the minds of its consumers. The increase in social media interactions is evident in the current scenario and it is imperative that organizations take advantage of these interactions to mark a significant presence for the consumers. Social media interactions have made the industry rather transparent and it has become easier to analyze the strategies of competitors as well. Starbucks has extremely competently managed its social media image and this has led to a positive image and goodwill for the brand across boundaries. Globalization Globalization is a concurrent phenomenon and has made the world a flat place. Globalization has also made the flow of information, people, goods services, technology and brands (Beck, 2015). Globalization has enabled brands like Starbucks to begin and succeed in their international journey. Today, Starbucks is present across 5 continents and this is a benefit of Globalization. Through this, Starbucks has sold various franchises and entered into successful joint ventures. The look, feel and even the culture of Starbucks outlets has remained the same throughout the world. Globalization has also increased the disposable income of people across the globe and has made Starbucks affordable leading to increased business for the brand (Pieterse, 2015). Today, the brand is renowned among a lot of people and leading businesses are willing to collaborate with Starbucks. The enhanced awareness of the brand and its widespread reach is the gift of globalization in the world. Conclusion Starbucks is a leading coffee chain that was founded in Seattle. The product in discussion is its cappuccino. The brand has its presence wide across various countries. This report discusses the 8 Ps of marketing for Starbucks. The products of the brand range between hot and cold beverages and snacks. These products are premium priced to attract the niche customer segment. Starbucks specifically designs its outlets to make it comfortable for its customers with prompt availability of services. Starbucks aims are creating a third space for its customer between their homes and jobs. As the firm often says, that they dont sell coffee, they sell an experience. This experience is largely cherished by their customers. The organizational culture of Starbucks is also fun, lively and highly flexible. The efficiency of their processes ensure prompt service and satisfied customers. Interaction through social media and increasing globalization are leading contemporary issues that have helped the brand reach out to a much wider audience (Shankar, Carpenter Farley, 2012). Globalization has made it easier for Starbucks to mark its presence in international boundaries. While social media interaction has enabled the brand to build a deeper and stronger connect with their customers. 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